Mark Roberge | How to Align Your Sales and Marketing. Growth Insights from Harvard Professor - OneIMS
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Mark Roberge | How to Align Your Sales and Marketing. Growth Insights from Harvard Professor

Connecting with people and helping them accomplish their dreams is priceless. Today’s guest on Coffee with Closers is here to prove that close rate and revenues are not everything. Meet Mark Roberge – founder and MD of Stage 2 Capital, author of “The Sales Acceleration Formula” book, and Harvard Lecturer.

Mark is also a 4th employee of HubSpot who expanded its revenue from $0 to $100 million and helped to transform it into the innovative​ marketing company it is today. In this episode, you’ll learn what it’s like to build a sales team in a marketing tech company, hear some fascinating HubSpot stories, and learn a few important lessons about business growth.

How to align marketing and sales to get the best results?
Why should you beware of premature growth?
What to look at before you invest in a company and what does it have to do with customer success?
Will AI replace the sales reps any time soon?

Enjoy the episode!

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►Visit Stage 2 Capital website https://www.stage2.capital/
►Find Mark Roberge on LinkedIn https://www.linkedin.com/in/markroberge/
►Get your copy of “The Sales Acceleration Formula” here: https://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072
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