Marketing Operations Services
Streamline your marketing operations and reach revenue goals
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An Experienced Marketing Operations Agency
Marketing is essential to the long-term success and growth of your company.
With a strategic, data-driven marketing plan in place, you will acquire new buyers, retain existing customers, and maximize the effectiveness of your campaigns.
At OneIMS, our marketing operations experts have what it takes to optimize your marketing processes and create marketing solutions that support your revenue goals.
What Is Marketing Operations?
Marketing operations (MarketingOps) is the process of optimizing your marketing efforts at every level: the people, the processes, and the technology.
It encompasses the individuals, methods, and strategies involved in marketing—including team members, agency partnerships, marketing technology. This process requires strategic planning, objective alignment, and cross-functional collaboration.
By adopting an operational mindset, your marketing team can move beyond running isolated campaigns to coordinating high-velocity initiatives that generate substantial revenue.
Why MarketingOps?
In the 2000s, marketers primarily focused on identity, messaging, and impressions. But budgets and marketing teams’ measurements evolved with the times.
Since then, the marketing landscape has changed dramatically.
Nowadays, the focus has shifted—and marketers are expected to directly link their efforts to sales revenue.
Although a big, flashy advertisement in The New York Times can enhance brand awareness qualitatively, it can be difficult to connect it to quantitative sales metrics. As a result, the marketing community, particularly the digital marketing community, is eager to attach performance metrics to their efforts.
A marketing operations strategy optimizes all aspects of the customer acquisition funnel, streamlines the connection between campaign performance and marketing metrics, and equips your marketing team to succeed at their jobs.
Types of Marketing Operations Services
Our marketing experts offer a full suite of MarketingOps services, including a deep knowledge of marketing platforms and a strategic approach to digital marketing.
Marketing Automation Implementation
Your marketing team spends too much time on low-level activities. We’ll implement a marketing automation strategy with processes and workflows that automatically complete routine tasks—freeing up your marketing team’s time so they can focus on what they do best.
Campaign Operations
From personalized content to streamlined buyer communications, we provide ongoing campaign development and operations services. We’ll develop, build, test, and manage your campaign operations to make sure you engage with your ideal audience.
Campaign Execution
We will execute your marketing campaigns and initiatives, keeping careful track of what’s working and what isn’t so we can continue to improve your success rate and reach more customers.
Marketing Attribution
Our marketing operations team are experts in marketing attribution. By collecting and analyzing campaign data, we’ll determine which channels, messages, and campaigns make a real-world impact on your conversion rates.
Funnel Architecture
A strong marketing funnel encourages better customer relationships and supports meaningful growth. We’ll optimize your funnel architecture to ensure every stage is contributing to your marketing and revenue goals.
Landing Page Design & Development
Landing pages are the difference between a successful and unsuccessful marketing campaign. We’ve got expert designers, writers, and coders on hand to design, develop, and publish landing pages that add value to your website visitors and encourage them to interact with your brand.
Supported Functionality
Need assistance managing aspects of your digital marketing strategy? We can help.
Campaigns
We’ll create, execute, and manage marketing campaigns across the channels where your ideal customers are spending their time.
Forms
Your forms can be set up to get exactly the right information from exactly the right people. We’ll make sure all the forms on your website are set up for success.
Reports & Dashboards
We’ll configure your reporting tools and dashboards to get the best, most accurate insights into your marketing efforts and key performance indicators (KPIs).
Lists
Your prospective buyers are coming from various channels and avenues. We’ll ensure your lists are up-to-date and centralized so everyone on your team has access to essential data.
Email Marketing
Email a powerful digital marketing tool. We’ll optimize your email marketing strategy to improve your clickthrough rates and encourage your readers to take action.
Workflows
We’ll examine, streamline, and optimize your marketing process workflows, ensure a smooth handoff from marketing to sales, and automate where possible to make your workflows more efficient and effective than ever.
Lead Scoring
Our lead scoring strategy guarantees you’ll see higher-quality leads who match your ideal customer profile—leading to more conversions, more customers, and more revenue.
Contact Segmentation
Your target market consists of several different groups. We’ll set up contact segmentation so you can easily tailor your content and messaging to each segment, increasing your chances of successfully engaging with prospects.
Landing Pages
Whether you need help building landing pages from scratch or optimizing your current ones, our marketing operations experts can take on the job—all while maintaining your unique brand identity, voice, and message.
MarketingOps as a Service
Are you searching for a marketing operations agency that cares about your business? We want to be your long-term marketing partner. Together, we’ll create data-driven campaigns and optimize your marketing operations so your business reaches its growth goals.
Here’s what you can expect from a partnership with OneIMS.
Dedicated Account Manager
Your dedicated account manager is committed to transforming the marketing operations of your company. They will learn the ins and outs of your business, from your pain points to your future plans, and create a unique roadmap that makes sense for your team, technology, and goals.
Dedicated HubSpot Solutions Engineer
Our HubSpot solutions engineers know exactly how to ensure your business is taking full advantage of HubSpot’s tools, workflows, and features. Your dedicated HubSpot expert will transform your HubSpot Marketing Hub into a centralized tool where your marketing team can find everything they need to succeed.
Bi-Weekly Team Meetings
We’ll work as an extension of your marketing team. Expect bi-weekly team meetings and regular reports so you can stay updated on our progress and get a prompt look at results.
Quarterly Team Trainings
Our marketing operations staff will meet with your existing marketing team every quarter to offer training sessions, provide expert advice, encourage cross-functional collaboration, and make sure goals are aligned across the department.
Schedule a Consult
In order to see if we are the right fit for your business, schedule a call with one of our strategists.
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