Paid media can help you get the visibility your business desperately needs. However, things can get complicated when you consider all the different ad platforms, which keywords to target, and integrating campaigns into a single strategy for growth.
That’s where we come in. Our experts will carry you from the beginning of developing a paid media strategy, all the way to ongoing optimization and tracking. The results? Get the targeted leads you crave while decreasing your cost-per-lead (CPL) over time.
Our paid media experts know how to dial up the right mixture of platforms to make the most of your budget. Target the people most eager to do business with you – and rest easy knowing that your ROI is continuously tracked and improved.
Here are some specifics how we can help you grow:
Instead of using a scattered approach across random platforms, we’ll take the time to research and truly understand your audience. Strategy development also considers your industry, the current media landscape, and your competitors. We don’t just market for marketing’s sake. Everything is done to maximize your growth.
Once we settle on a paid media strategy, we’ll work with you to make it a reality. If you have a marketing team, we’ll collaborate in a way that allows both them and us to tap into our strengths. Focus on running your business while we set up – and execute – your ad campaigns.
Choosing the right keywords can make or break your PPC efforts. That’s why our growth advisors spend so much time analyzing what people are searching for now, the costs involved, and the best fit for your audience. Our specialty: finding keywords where highly-targeted leads and reasonable costs collide.
The Google AdWords program is one of the most established PPC platforms. With over 77% of the globe using Google as a search engine of choice, mastering it is critical. Our expertise will help you be seen prominently on the most popular platform – and build a pipeline of cost-effective leads.
To reach the best leads and achieve the highest ROI, your media strategy also must consider ads on social media. With Facebook users spending over 50 minutes of their precious time on the platform every day, it’s the perfect opportunity to gain visibility by bidding for a place on their News Feeds.
With over 500 million users, LinkedIn is the most popular social media platform for businesses. Its user base is also self-selecting, attracting plenty of professionals with buying authority for their businesses. We’ll use ads strategically to generate qualified (and well-funded) leads, especially if you market B2B.
Paid media also gives you access to invaluable data. We’ll use this data to track performance, spot the most effective platforms and advertising angles, and decrease your cost-per-lead (CPL) over time. You can nurture all the new leads you’re getting while we optimize your strategy to deliver even more!
As powerful as paid media is, it’s often just one prong of a broader marketing strategy. Because we’ll do whatever it takes to help you grow, we understand this well. We’ll integrate different strategies in a way where the whole is greater than the sum of its parts.
Paid media strategies should evolve with the markets you want to reach. We can’t afford to “set it and forget it.” That’s why our experts continue to execute and refine your strategy while you focus on the daily demands of running a business. Regular reporting keeps you informed and involved in the process.
We can help you get the most from your online marketing efforts.Get in Touch
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!