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Technology And SAAS Businesses: Get All The Customers You Need To Grow

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Finally — an inbound marketing solution as powerful as the technology you sell.

Your technology has the potential to change lives.

But with so many new tech products and services appearing every day, the challenge lies in finding the right audience. How can you set your brand apart from everyone else? How can you translate the value you offer into terms that are easy to understand?

Buyers are truly spoiled for choice here. Developing a marketing system to attract and nurture them to become loyal customers is a must.

OneIMS can help. With a technology background ourselves, our agency has a passion for all things digital. We bring the latest tools and strategies to bear on our top priority: your business growth.

Appeal to Tech Experts, Beginners, and Everyone in Between

B2B buyers come in all sorts. They range from marketers and software developers, to high-level executives and customer support.

Tech companies must win over this entire committee of buyers to get more business. Each stakeholder is unique. Some are a lot more tech-savvy than others.

How can you appeal to them all?

Here at OneIMS, we develop custom strategies for every key players involved. Marketing automation, along with an eye for strategic content, help us create personalized experiences that appeal to beginners and tech experts alike.

Our background and experience marketing software products makes us the ideal partner to “translate” product specifications into valuable benefits for the people who matter most: your target audience.

Reduce Churn Rates and Increase Average Customer Lifetime Value

Getting tech customers is just the first step. With so many competitors (and new ones popping up every day), the challenge is keeping them happy and loyal.

This regular turnover or “churn” is especially common for SAAS companies. As people drop off every month, there’s tremendous pressure to scramble for more leads. That gets expensive in a hurry.

At OneIMS, we’ve got your back for the entire scope of the marketing funnel. We don’t just stop when you get the customer. We develop retention campaigns, loyalty programs, and up-sell opportunities to keep those customers around.

Most of your competitors are focused on just getting as many people in the door as possible. With our broader perspective, you’ll build a more loyal customer base and increase lifetime value. Win, win.

Create Steadier (and Faster) Cash Flow

Tech companies are often well-funded, but it’s expensive to develop, test, launch, and debug products. Without steady cash flow, the opportunities to grow dry up.

We are all about getting the highest possible ROI on your investment. Our digital strategies get you up and running fast, track performance, and optimize campaigns continuously.

Imagine knowing within hours or days whether a campaign is paying off. Think how much money you could save if you shifted the resources from underperforming efforts and focused on what’s already working well.

The results?

More efficient marketing. A full pipeline of leads. Steadier cash flow.

Invest in a System for Sustainable Growth

Technology is the future. Your audience knows it, and they’re searching desperately for the perfect solution.

It’s time to show them the way. To position your brand as the best choice among countless other options. To tailor your messaging in terms that all the key buyers appreciate – no matter how familiar they are with tech. To invest in a consistent system for growth.

Interested in Learning More?

Let our success create yours!

Apply to Work
with Us

In order to see if we are the right fit for your business, schedule a call with one of our strategists.

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