Google Analytics provides businesses with the ability to track and report on website metrics such as traffic, conversions, and user behavior. It’s important to interpret this data in the right way to implement the insights on your website and increase conversions.
In our experience, we see businesses having three kinds of issues in using Google Analytics:
So, it’s imperative to set-up your Google Analytics dashboard in the right way and this is where the right partner like us can help.
We simplify the reports to make sure that they are:
Our Services include:
We, first, start by understanding your business goals and objectives, and the role online media plays in reaching those goals. We then map the key metrics and dimensions that help you track and measure your performance against these goals.
We then set-up key performance snippets emailed to you on a weekly basis so that you don’t have to wade through the Google Analytics haystack just to find that tiny needle of info you’re looking for.
You’ll receive a simple one-sheet report that is easy to interpret and lets you implement the changes to increase traffic and improve conversions.
We can integrate offline data such as customer and sales data from your CRM or sales system into Google Analytics so that you have one resource for all your data. This makes your dashboards and alerts even more effective.
It’s critical to identify issues in a timely fashion so that corrective actions can be taken before it’s too late. This is true for any business and channel. And, this is even more important for online marketing channels.
So, we set-up custom alerts so you receive email updates and text message notifications whenever an event or any issue relevant to your website occurs.
We work with you to identify and define alert conditions and customize specific scenarios that you want to receive email alerts for. For example, if your website experiences a significant increase or decrease in traffic, or a specific goal is completed over the last few days, you’ll receive an alert.
We set-up your custom notifications and send them to you in a comprehensive email. We create dozens of alerts that you can monitor on a daily or weekly basis.
Getting quality traffic is as important, if not more than, getting high quantity traffic. So, our traffic audit focuses on both quality and quantity elements of traffic.
Using data from Google Analytics, we identify opportunities to increase traffic. These could be in the areas of search queries, the keywords that you need to optimize, pages, links, UI/UX etc. Based on our finding, we will recommend a series of initiatives focused on increasing your website traffic.
Similarly, we also identify unproductive traffic – this may be traffic from spam sites, your web developing company, your employees, etc. and exclude them in reporting used for marketing purposes. This lets us block spam traffic so your reports are 100% accurate
During this audit, we identify:
We audit conversion paths and user behavior on your website to recommend initiatives such as:
Having the right data is the key to data-driven decision making. So, you need to ensure that the data from Google Analytics is complete and accurate to enable you to use this data in your digital marketing strategy. The key to collecting accurate data is making sure that the right tags are placed in the right place.
Based on your business goals and objectives, we help identify key metrics that help you to track your performance and key factors that help you achieve those goals. From there, we identify what and where to tag.
We help with placing Google Tag Manager on your website and all associated tags within the GTM. The tags can be Google AdWords conversion tags, Facebook Conversion tags, Facebook dynamic ad pixels, call tracking, etc.
We audit tags to make sure (a) they are in the right place and not missing, and (b) they are firing and collecting data. We use our proprietary tag audit tool to perform this task in an automated fashion so that we can track and report on thousands of web pages within minutes.
Fix broken or missing tags
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!