Google Tag Manager

Having the right data is the key to data-driven decision making. So, you need to ensure that the data from Google Analytics is complete and accurate to enable you to use this data in your digital marketing strategy. The key to collecting accurate data is making sure that the right tags are placed in the right place.

Google Tag Manager

How we help

Identify what to tag:

Based on your business goals and objectives, we help identify key metrics that help you to track your performance and key factors that help you achieve those goals. From there, we identify what and where to tag.

Create and place tags:

We help with placing Google Tag Manager on your website and all associated tags within the GTM. The tags can be Google AdWords conversion tags, Facebook Conversion tags, Facebook dynamic ad pixels, call tracking, etc.

Audit Tags:

We audit tags to make sure (a) they are in the right place and not missing, and (b) they are firing and collecting data. We use our proprietary tag audit tool to perform this task in an automated fashion so that we can track and report on thousands of web pages within minutes.

Fix Tags:

Fix broken or missing tags

Related Services

  • Google Analytics Setup & Testing
  • GA Account creation
  • Property & views settings configuration
  • Real-time tracking validation
  • Site search
  • Default channel grouping
  • Custom dimensions and metrics
  • Additional settings related to your business
  • E-commerce configuration
  • GA configurations set up
  • Filters set up
  • Bots exclusion
  • AdWords configuration
  • Setup basic goals
  • GTM Account Set Up
  • Configuring to website
  • Establish tagging needs
  • Tag Clean-up
  • Scroll tracking
  • Campaign tracking
  • Event tracking
  • Tag Implementation
  • Event Creation
  • Triggering Events
  • Goal conversion tracking
  • E-Commerce tracking
  • Data Layers
  • Post Implementation Audit
  • Regular Tag Maintenance checkup
  • Debugging/Troubleshooting Google Tag Manager issues
    Greg Henry

    We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.

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