Growth Marketing Solution
Develop a Strategy That is as Unique as Your Business
Businesses often self diagnose their conditions and prescribe their own medications. The problem is, the prescriptions they write only addresses the symptoms not the root cause. Then they try to find a consultancy to fix the symptoms, without ever addressing the root issues.
Most businesses struggle with
- Brand Awareness
- Lead Generation
- Customer Acquisition
- Customer Retention
Growth Formula and ROI Calculation
- Acquisition + Retention = Growth
- Determine the variables that will drive
- Close Ratio
- Pipeline Velocity
- Static, deliverable based tactics like SEO, PPC, Social Media, Email Marketing, etc. can be effective on their own, but they don't address the root of the issue. Afterall, the reason you are investing into marketing is to build awareness around your brand, generate new opportunities for your business and increase your revenue. You do not invest into marketing for keyword rankings, cheap clicks, or increases in open rates.
- Every organization is unique, every sales process is unique, therefore your marketing strategy must be unique as well. Gaining a complete understanding of your customer’s decision making process, our team of marketing strategists works alongside you to align your marketing strategy with the clients buyer's journey.
Growth Blueprint Development
The first step in developing any successful marketing campaign is setting the proper foundation for your long term goals. OneIMS has developed a proven methodology designed to integrate into your business and create a Growth Blueprint for success.
In order to develop this Growth Blueprint and achieve the desired business goals, we take our clients through a systematic and proven process called 5 D Process.
Our Proven 5D Process
We employ our systematic process and proven methodology to help you achieve your business objectives.
We understand your existing business challenges and the market landscape.
We pinpoint your top marketing objectives and set specific, measurable goals.
We create a custom strategy to reach those goals within your budget.
We execute our plan to deliver the desired results.
We track performance and optimize continuously to maximize ROI.
Typical Deliverables of Growth Blueprint
- Deliverables Include:
- Discovery Meeting
- SMART Goal Setting
- Buyer Persona Development
- Keyword Research
- Competitive Research
- Website, SEO Audit and Analysis
- Paid Media Audit and Analysis
- Social Media Audit and Analysis
- Lead Nurturing Audit and Analysis
- Content Strategy and Editorial Calendar
- Marketing Blueprint Development
- Timeline: 30 Days
- Project Investment: Starting at $10,000
Buyer Persona Development
Before developing a marketing strategy, we must first understand and define our ideal customer profile. These buyers personas will be the basis of our messaging & approach from here on out.
Once we understand who we are targeting, we need to conduct a thorough analysis of our current market position. This involves an audit of our current marketing efforts, competitor research and product/service review.
Buyer’s Journey Review
The next step is to map out the decision making process of our new buyer personas and begin to understand strategic marketing efforts that align with the sales process.
Results oriented marketing revolves around creating and meeting SMART goals. Every strategy implemented thereafter will be tied to reaching these defined goals.
Now that we know our target market, understand our competition, and have developed key objectives that are tied to revenue goals, it’s time for a plan of action to set things in motion. This involves marketing channel selection, technology recommendation, budget allocation recommendations and a complete list of action items for the first 90 day sprint.
Growth Blueprint Execution
Once our Growth Blueprint has been developed, it’s time to execute. In order to effectively market your business, OneIMS allocates a team of specialists dedicated to reaching your growth goals and maximizing your investment. Below are our three main plans for the ongoing inbound marketing management:
Building the basics of your marketing engine. Attract, engage, delight.
Leverage all 4 core marketing channels; Paid, Owned, Earned & Shared to effectively create, capture, manage & nurture your ideal customers.
Accelerate your growth and scale your resources. Leverage technology and automation deeper in the funnel to drive impactful revenue increases.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
OneIMS has Been Instrumental in Growing our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working with OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied with the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.
OneIMS has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.