You thrive on systems, efficiency, and automation. Those ingredients are the “secret sauce” that bring in revenue. So why does your marketing seem so disorganized and chaotic?
A host of digital marketing tools are available. Unfortunately, industrial and manufacturing companies have been some of the slowest to embrace them.
And there lies your opportunity for explosive growth!
Working with OneIMS will make your marketing as efficient as the assembly lines in your factories. You'll connect with key buyers, build relationships, and close sales. Most important: you'll get a system that generates business consistently and grows with you.
You probably rely on trade shows, referrals, and your existing book of business to find new leads. Even cold calling from time to time.
These traditional tactics can still work well.
They're extremely labor-intensive and the business they generate is inconsistent. With your overwhelmed team and long industrial and manufacturing sales cycles, that can spell months without growth.
OneIMS adds digital marketing to your arsenal. Reach potential buyers at a scale you never could on the ground or phones. Automate tedious processes. Stick to the traditional strategies that work, and complement them with digital tools to make them even more powerful.
It's the perfect recipe for a more efficient marketing and sales process. And more consistent business.
Industrial and manufacturing buyers are still out there – and more eager than ever for business solutions. But their behavior has changed dramatically these past few years.
93 percent of them start the process with online searches. They're doing their own research from problem awareness all the way to comparing different solutions.
What does this mean for you?
You have to connect with potential buyers early and often. By using content to educate and provide value, you'll set your brand apart as someone to trust.
At OneIMS, we create the compelling content to do just that. Every piece is tailored to meet the right buyer at the right stage of the process. Attract leads like a magnet and become a thought leader in the process.
The stakes are high for industrial and manufacturing buyers. The products are complex.
A lot of factors go into a buying decision, and there isn't just one person making it. To succeed, you'll have to win over a committee of engineers, procurement specialists, R&D teams, and MROs – all with different needs and perspectives.
Effective marketing here isn't a one-size-fits-all solution. That's why we use cutting-edge technology to identify potential buyers and customize the experience depending on their skills, knowledge and preferences.
Imagine creating personas for each key stakeholder involved. To know exactly who they are and how to connect with them through a personalized experience. Marketing automation, email list segmentation, custom landing pages… the possibilities here are almost endless.
Working with the right marketing partner will make them a reality!
Your time and marketing resources are limited. We get that. You need to make the most of them.
OneIMS can help. Our digital marketing strategies create a system to generate leads and nurture them to becoming buyers. Everything if fully scalable, leaving you with a consistent lead flow and sustainable growth.Find Out More
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!