Digital Marketing for Manufacturers
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Specialized Digital Marketing for Manufacturing Audiences.
You thrive on systems, efficiency, and automation. Those ingredients are the “secret sauce” that brings in revenue. So why does digital marketing for manufacturers seem so disorganized and chaotic?
A host of digital marketing tools are available. Unfortunately, industrial and manufacturing companies have been some of the slowest to embrace them.
And there lies your opportunity for explosive growth!
Working with OneIMS will make your marketing as efficient as the assembly lines in your factories. You’ll connect with key buyers, build relationships, and close sales. Most important: you’ll get a system that generates business consistently and grows with you.
Switch to Digital Marketing for Sustainable Growth
You probably rely on trade shows, referrals, and your existing book of business to find new leads. Even cold calling from time to time.
These traditional tactics can still work well.
They’re extremely labor-intensive and the business they generate is inconsistent. With your overwhelmed team and long industrial and manufacturing sales cycles, that can spell months without growth.
One adds digital marketing to your manufacturing arsenal. Reach potential buyers at a scale you never could on the ground or phones. Automate tedious processes. Stick to the traditional strategies that work, and complement them with digital marketing tools to make them even more powerful.
It’s the perfect recipe for a more efficient marketing and sales process. And more consistent business.
Adapt to Current B2B Buyer Behaviors with Digital Marketing
Industrial and manufacturing digital marketing targets buyers that traditional marketing misses. Those buyers are still out there – and more eager than ever for business solutions. But their behavior has changed dramatically these past few years.
93 percent of buyers start the process with online searches. They’re doing their own research from problem awareness all the way to comparing different solutions.
What does this mean for you?
You have to connect with potential buyers early and often. By using content to educate and provide value, you’ll set your brand apart as someone to trust.
At OneIMS, we create compelling content to do just that. Every piece is tailored to meet the right buyer at the right stage of the process. Attract leads like a magnet and become a thought leader in the process.
Industry Digital Marketing Creates Personalized Experiences
The stakes are high for industrial and manufacturing buyers. The products are complex.
A lot of factors go into a buying decision, and there isn’t just one person making it. To succeed, you’ll have to win over a committee of engineers, procurement specialists, R&D teams, and MROs – all with different needs and perspectives.
Effective manufacturer digital marketing here isn’t a one-size-fits-all solution. That’s why we use cutting-edge technology to identify potential buyers and customize the experience depending on their skills, knowledge and preferences.
Imagine creating personas for each key stakeholder involved. To know exactly who they are and how to connect with them through a personalized experience. Marketing automation, email list segmentation, custom landing pages… the possibilities here are almost endless.
Working with the right digital marketing partner will make them a reality!
Get the Most out of Your Digital Marketing
Your time and digital marketing resources are limited. We get that. You need to make the most of them.
OneIMS can help. Our manufacturer digital marketing strategies create a system to generate leads and nurture them to becoming buyers. Everything if fully scalable, leaving you with a consistent lead flow and sustainable growth.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
OneIMS has Been Instrumental in Growing our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working with OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied with the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.
OneIMS has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.