In general, developers are more interested in features and functionality, but today’s guest for Coffee with Closers approaches everything from a business perspective.
He believes that before you even start working on something, you need a core unshakeable understanding of your customer – what their challenges are, what their pain points are, and really what drives them. After all, the fundamentals of sales and marketing apply to everything.
Meet Ethan Drower, a software engineer turned entrepreneur who currently serves as the co-founder and Operating Partner of CiteMed – a service that has transformed the European Union Medical Device Regulation (EU MDR) process and made it more streamlined than ever.
“As developers, we love to create, we love to build,” says Ethan. “However, we tend to assume that the rest of the world values what we build as much as we do. The harsh reality is, that if you are not out there trying to sell your idea in its infancy, you’re wasting time and effort. You don’t really know until you get into the marketplace what your customers need.”
►Why is it important to create value-driven content for your sales and marketing?
►Why is branding essential for every type of product, even the smallest one?
►What are the best ways to promote your content and engage with your audience?
►When can you expect an ROI from content creation as a startup?
Enjoy the episode!
►Find Ethan Drower on LinkedIn: https://www.linkedin.com/in/ethandrower/
►Visit CiteMed at https://www.citemedical.com/