B2B Marketing

56 Posts

Is Your B2B Company Website Managed Properly?

Is Your B2B Company Website Managed Properly?

Most B2B companies use a website to conduct some, if not all, of their business. With so much competition out there (not to mention buyers demanding an excellent experience), it’s imperative that your business is equipped to hold its own and stand out from the crowd. 

4 Ways to Improve Your ROI for B2B Marketing Activities

4 Ways to Improve Your ROI for B2B Marketing Activities

With the modern customer being more demanding and well-informed than ever, there is an immediate need for marketers to step up their game. Campaigns must be impeccably planned and executed, or you risk seeing limited results.

Three Steps Towards Building Lifelong Customer Loyalty

Three Steps Towards Building Lifelong Customer Loyalty

This article originally appeared in Forbes. Read the original here.

How Content Can Help Your B2B Digital Marketing Campaign

How Content Can Help Your B2B Digital Marketing Campaign

A solid digital marketing campaign is vital for B2B companies that want to attract larger audiences, gain new customers, and boost sales. When digital marketing is done correctly, it can help you connect with your target audience and convert leads into loyal customers.

The B2B Sales Journey—Does Yours Need Adjusting?

The B2B Sales Journey—Does Yours Need Adjusting?

Are you finding it hard to adapt your marketing tactics to the new type of B2B buyer? With the growth of digital marketing, the increasing use of online research, and advancements in technology, in many cases buyers no longer rely on sales teams to obtain information about companies. Now they are

B2B Audiences are Online and Busy: 4 Steps to Optimize Engagement

B2B Audiences are Online and Busy: 4 Steps to Optimize Engagement

There’s no doubt that your B2B company needs to implement an online marketing strategy, if it hasn’t already. B2B e-commerce is on track to pass $1 trillion by 2020, quadrupling the pace of B2C sales. B2B buyers are conducting research online and giving companies the opportunity to close more sales through digital channels.

Ad Blocking Software and How It’s Hurting B2B Marketers

Ad Blocking Software and How It’s Hurting B2B Marketers

Are you investing in paid ads for your B2B company, but concerned about ad blocking undermining your efforts? If so, you have good reason, as this was one of the top challenges identified by B2B marketers in 2016.  We’re seeing the use of ad blocking software continue to grow, and in 2017,

Big Data: What Is It and Why Does It Matter to B2B Companies?

Big Data: What Is It and Why Does It Matter to B2B Companies?

‘Big data’—the topic everyone is talking about, but nobody knows how to handle. The problem is that if your B2B business doesn’t begin to utilize all the data available to you, you risk falling behind your competition. On the flip side, if you adopt early and apply it to your

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    Rachel Souter
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