As a business owner, you’re probably already used to competition. No matter the industry you’re in or the services you offer, you’ll surely have at least a few competitors you’re battling for audience attention. Especially if you’re up against a big company, it can feel like your marketing isn’t getting
Lead generation is an important part of growing your business. When you’re able to attract a new lead, you’re one step closer to getting a new paying customer. However, not all leads are equally prepared to make a purchase. This means they will enter into the buyer’s journey at different
A successful content marketing campaign isn’t always easy to create. Even if you know your target audience well, common mistakes can hold you back from attracting them to your website. In order to make strong, lasting connections with potential customers, you need to get to the root of the mistakes
While many businesses may be focused primarily on getting leads, they often neglect to realize that their first area of focus should be on demand creation and capturing their ideal audience. There are four main building blocks of effective B2B marketing: demand creation and capture, lead acquisition, lead nurturing, and
This article originally appeared in Forbes. Read the original here.
Attracting new leads and customers to your business is obviously important. However, getting new leads isn’t the only key to running a successful marketing campaign. If you’re spending too much money to get your target audience’s attention, your company will struggle to stay afloat.
As a HubSpot user for over two years now, I’ve been through a lot with the platform. From learning its basic tools, to being wowed by updates and integrations, HubSpot has rarely disappointed me in our time spent together.
Creating a successful digital marketing strategy involves many different techniques and areas of expertise. From SEO to content marketing, there are a lot of ways to promote your products and services online. However, if you’re not considering how each of these pieces work together, your digital marketing plan is likely to fail.
Digital marketing is a job best done by experts. To get noticed online, you need to do more than post ads and hope your target audience sees them. With so many different channels, platforms, strategies, and techniques available, it isn’t easy for one person to master digital marketing. Therefore, if
As the way we promote our products and services changes, so does how we spend our marketing budgets. Since you no longer need to worry about buying ad placements in newspapers, securing commercial times, or sending out printed materials, you can make your marketing budget go further. However, many marketers
Unsuccessfulmarketing efforts can be incredibly frustrating. If you’re not reaching your marketing goals, your entire company can suffer—but pinpointing the problem isn’t always easy. If you’re unable to find the source of your promotional woes, you can’t make the appropriate changes to improve your results.
Traditional selling used to mean collecting names and sending out a strong pitch. When customers weren’t able to research their options as easily as they can today, this was enough to convince them to buy. However, now that just about every company is putting content online, our customers know what
The strength of your B2B marketing strategy depends on how well you connect with your buyer. In order to convert your B2B lead into a customer, you need to know exactly who is in control. However, in the B2B world, finding out this information can be a challenge. Decision-makers’ positions can vary from
Each time you create a marketing strategy, you hope to attract new leads that will eventually convert into customers. When you’re trying to improve your sales numbers and increase your revenue, it may seem logical to cast your net as wide as possible—even if it means attracting low-quality leads. Unfortunately, these
In the B2B world, trust means everything. Companies that are able to establish trust with their audience pave the way to become the leaders of their industry. They’re the go-to source for opinions and advice, enabling them to attract more clients, sell more products, and charge higher prices.
You’ve set your budget and established the general objectives you’d like to achieve with your new campaign. You’re on your way to creating a successful B2B marketing strategy, but you’re not quite there yet. You need to understand how to measure your marketing success through the appropriate Key Performance Indicators (KPIs).
Many business owners dream of the day they can send out a piece of marketing and have a buyer immediately make the decision to purchase. Unfortunately, this kind of compulsive purchase rarely happens in the B2B world. With so much on the line, any B2B buyer is going to be
In order to attract a B2B buyer to your business, you need to find a way to catch and keep their attention. Before you can provide them with the data, statistics, and numbers they need to make a purchasing decision, you need to make them care about your company, products, or
The goal of your B2B marketing strategy may seem obvious—you want to attract new customers and clients. While this is a valid goal to have, you may need to execute multiple campaigns before you start to see conversions. Moreover, to make each campaign count, you should consider the various steps
Many people who want to rank well for certain keywords in their SEO campaigns believe there is a specific keyword density that each page should hit. The truth is that there is not ideal percentage of keyword density, and any calculator you use to determine the appropriate density won’t necessarily
When creating a B2B marketing strategy, you probably have one end goal in mind—to get new clients. Unfortunately, too many marketing strategies fail because they only focus on securing a sale. They don’t consider the length of the buyer’s journey or how their marketing strategy can help a client reach
For decades, B2C companies have been using celebrity endorsements to help sell products and services. These types of endorsements aren’t as common in B2B marketing strategies, but influencer marketing is. In many ways, an influencer is like a celebrity to the industry. Their connection with your brand can help you establish
Marketing to another business presents a unique set of challenges. While your ultimate goal is for the company to purchase your products or services, you first need to connect with the person in charge of making decisions.
There is no doubt that videos drive sales – out of 96% of B2B companies that use videos in their marketing campaigns, 73% of them have reported a better ROI. Moreover, 92% of B2B customers watch videos online, and 43% of those actively search for videos while researching products or
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