This article will show you how to apply proven strategies to grow your B2B sales and revenue. At OneIMS, we’ve worked with hundreds of B2B companies and we’ll detail all that we’ve learned implementing an SEO strategy for our clients to grow their leads and ROI. This guide covers the
Here’s how effective content marketing is: Cox Media generated more than 84% boost in average blog views and 21% increase in referral traffic. Optum received generated over $1 million in additional revenue. That said, even though content marketing seems to have all the gems but for some reason, a lot
How do you create consumer demand for your product? Trust me, it’s a tough question — the very thought of it scares B2B companies away. But here’s the truth: Customers don’t care about your product or business, what they care about is a solution to their problems. Funny enough, they
Let’s be honest: Many people see marketing as a necessary evil. If you’re one of them, you need to embrace marketing. Because one of the main determinants of gaining leads and customers is great marketing. Contrary to popular opinion, great ideas don’t sell themselves, great marketing does. For example: Our
The term “hack” as used in this headline means techniques for attracting high-quality leads in record time. Interestingly, they’re called hacks because they WORK EXTREMELY WELL and only a few businesses use it. When it comes to content marketing, trust me when I tell you that your competition is probably
The success of your PPC campaign boils down to two things: Optimizing your ad campaigns for the right KPIs Tracking the right metrics that will grow your bottom line. In this article, you’ll learn firsthand how to measure your PPC campaign. Don’t worry, it’s easy. You’ll also discover proven ways
You’ve probably heard about content marketing before. In simple term, content marketing is the process of creating helpful content and using it to build trust with your ideal customers — so that you can promote your product or service to them for increased revenue.” But that’s not all we need
In this complete guide, you’ll discover how to get significant results from Enterprise SEO. Yes, it can work for your business and website if you do it the right way. This explains why 45% of enterprise-level companies invest more than $20,000 each month to optimize search performance, according to an
Did you know that Digital PR is all about: Influencing Engaging, and Building relationships with your customers? Yes, it is. The engagement and relationships happen on the web, where you can find your ideal customers on social media networks, blogs, news sites, or while they’re searching for information on the
Content marketing is one of the best ways of building an online presence and establishing authority with your target audience. When done correctly, content enables you to make genuine connections with potential customers, and helps to convert them from leads into buyers. However, many companies make common mistakes when
Running a successful marketing campaign often involves keeping many different wheels moving at once. No matter the size of your team, a medium to large-sized campaign can be a real challenge to control. When just one piece starts to fall behind, you may find that others come crashing down as
Creating a strong Search Engine Optimization (SEO) strategy is crucial for businesses in any industry. However, there is no one-size-fits-all approach when it comes to optimizing your website and content. If you’re following generic advice when creating your SEO strategy, you may find that you’re not reaching the top
Researching, developing, and monitoring a content marketing plan can be a challenge for B2B businesses of all sizes. When there are so many different pieces to keep track of, it can be difficult to keep a firm grasp on your content without some help from software and apps. However,
Properly growing their company is a challenge many business owners face. While there are many different strategies you can use to help your company take off, it can be difficult to know which will work best for your audience or industry. However, with the right growth-hacking tips, you can
Search Engine Optimization (SEO) is one of the most important techniques for marketing your business online. Regardless of your industry, or the products or services you’re selling, your customers are likely to turn to search engines for questions, concerns, and advice. However, SEO for a B2B business can look much
Any business decision you make should move your company towards greater growth. However, marketing and promotion can only do so much. If you want to see your B2B business really take off, you’ll need to have the right internal structure to facilitate and support that expansion.
Having a basic content marketing strategy is important for growing a successful business. However, if you want to attract high-quality leads, you need to take your plan a step further. Hacking your content marketing strategy to produce better results can help you attract leads who are more likely to make
As marketers, it’s easy to believe that B2C and B2B companies have little in common. Although the end customer might not be the same, the way B2C and B2B brands market to their target audiences may not be as different as you think. In fact, there are a number
Social media is one of the best lead generation tools for just about any online business. However, if it isn’t used appropriately, it can simply be a waste of time. Without the right approach, plan, and execution, your social media posts will go unnoticed and ignored.
As a business owner, you’re probably aware of how social media can attract new leads and grow your customer base. However, those leads don’t become customers just by engaging with a Tweet or Facebook post. If you truly want to use your social media profiles as a lead generation tool,
This article originally appeared in HuffPost. Read the original here.
One of the most important tasks involved in running any business is attracting new leads and converting them into customers. However, in order to begin drawing in leads, they first need to know who you are. If your potential clients and customers aren’t aware of your brand, there’s no hope
Facebook Ads vs. Boosted Posts There are a variety of Ad Types that Facebook has available to promote your business. It is important to understand: The differences between the ads Not all ads are created equal
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