California has a lot of possibilities for business owners to succeed. Owning your own business in the state can be quite lucrative if you know how to leverage online and offline marketing. At our California SEO agency, we can help you boost your visibility on search engines, social media, and other marketing channels.
We use the latest SEO strategies to boost your brand awareness, increase website traffic, and maximize conversion rates. All our practices are recommended by Google, the biggest, most used search engine online.
Services Our California SEO Company Offers
Website Design and Development
It all starts with a website. This is the landing spot for your consumers. We need to make it good.
If you already have a website, our professional designers will review it to ensure it entices consumers to make a purchase. We have been able to increase conversion rates because of our designers’ talents, and we can’t wait to do the same for you.
Those of you who are just starting out, we can design a website for you. We will discuss your vision for your site, what you want it to include, and how your branding can be incorporated into it. We will then show you samples of what we’ve done, and you can pick the style you like the best. Once we have that information, our designers will get to work to make you a unique, professional looking website you will be happy with and proud to show off to your customers.
We also have award-worth website developers on staff. Our developers can make any changes necessary to increase your conversions. This may be changing the headers on your site or moving around some of the products you are featuring. We use the best software available to track what website visitors are doing when they land on a site, so we can make the necessary changes to help you achieve your online business goals.
Website design and development is the first step in the process of optimizing your site for optimal online visibility. Once we have that established, we can move on the search engine optimization (SEO) work.
We need to know what your consumers are typing into Google’s search bar. This way we can write content that will speak to what they need to know. Keyword research starts with looking at Google’s Keyword Planner. When we find keywords with good volumes, competition, and conversion rates, we add them to a list. We then do more research on those keywords to see what is being written about it already. We want to make sure we are using the right keywords for your target audience. As we are doing that, we use Google’s search engine to see what else we can use. You probably have noticed that sometimes when you start typing something into the search bar, a list of ideas come up. These are the keyword phrases we also want to focus on, so we add them to the list.
We also go on a hunt for information that your consumers are seeking on social media. People ask a lot of questions on social networking sites such as Facebook, Twitter, Quora, and more. We can look through questions on all those networks to get a feel for what your consumers are really looking for when they are online.
When the keyword research list is complete, we start implementing them into the site. We do this by putting the best keywords into the content already on the site. We always make sure the keywords are used naturally in the text, and we don’t overuse them, which are both ways that Google can penalize a site. We are very careful because we really do want to follow Google’s guidelines and mission in providing the best to your consumers.
Once we have the keywords in your content on your site, we will optimize your social networking profiles with keywords. This can help you come up in searches on social media. We also use the keywords in posts because many times, posts can come up in search results.
We also use keywords in new content we will create for you. We have a team of professional writers who have experience writing SEO content. This means incorporating keywords and writing about those keywords in a way that will engage and persuade the reader to purchase your products and services. More about our content writing services is coming, but we did want to include this here to show you how we use the keyword research.
Website Search Engine Optimization
We touched on this previously, but we’d like to get more in depth with how we optimize your website for search engines. Keywords are placed in content, but they are also placed in the title tags and meta descriptions. We also ensure that all of your images have an alt text because that is a big SEO factor.
We check to make sure your website performs quickly for your consumers. We all know how frustrating it can be to wait for a website to load. We never want your consumers to feel this way, so we speed test your site for desktops and mobile devices. Google recently reported they are using site speed as a factor in ranking, especially for mobile devices, but you don’t have to worry about that if you use our search engine optimization firm in California. We will test it, and if there is something wrong, we will fix it. It’s as simple as that for you.
We will also look into schema markup for you if your website runs on WordPress or otherwise allows it. Google now uses this a lot and the conversion rate for it is extraordinary. People are more likely to click on the website that has this information than on the #1 position.
Social Media Management
Social media has a lot to do with how well you rank on search engine results pages (SERPs). The more popular you are on social media, the higher your pages will rank on the SERPs. So, you want to make sure that you share your content on your social networks.
We have professional social media marketers available to help you every step of the way with managing your social accounts. We can represent you, so you don’t have to deal with taking care of it on your own. We know this takes a lot of time, and well, you’re busy running a business, right?
Our social media marketers know how to deliver top quality customer service to your consumers, so that they are more likely to convert. They will also post for you. We usually do an 80/20 split with 80% of the posts entertaining and then 20% of the posts are promotional. This seems to be what engages people the most. If we’re too promotional, the social networks won’t show the posts to as many people. They want you to provide value to their users, and that’s what we do with our entertaining posts.
If you have the budget for advertising on social media, we will help you do that. We know how to target the right audience, so you have the best exposure to the people who want to buy from you. We’ve had great success in conversions with our paid ads, and we can do the same for you at our California SEO company.
Not only do we reach out to people on social media, but we also publish content on other websites to get you in front of the people visiting those sites. We include a link to your website, so those people can learn more about you. This greatly increases your brand awareness and it helps you rank better on SERPs.
Google ranks websites higher on SERPs when they have a lot of backlinks. Backlinks are links that come from other websites. These links show Google that your site is popular and has a lot of valuable content, otherwise those websites wouldn’t want to link to you.
We only follow Google’s best practices with link building. We create high quality content on your site, so that people want to link to you. We also publish great content on other sites. We reach out to people, connect with them, and if they would like us to guest post on it, we do. It’s just a great way to meet new people in the industry and share content.
Local SEO in California
If you’re a local business owner then you need to know that we are a local SEO company for business owners in California. We can help your business’ name, address, phone number and website appear in local searches. We do this by first making sure you have Google My Business. Once that is setup, we optimize it with the best keywords for your industry.
After Google My Business is all setup, we work on citations for your business. This means listing your business in as many directories as possible. Citations are a lot like link building and Google favors them because they believe that the more places you are listed, the more likely people will find you and want to purchase your products and services.
We do keyword research for local SEO. What people in your local area search for may be different from what people around the nation do, so that’s why we need to do this research for your local area.
We also help you improve your visibility in local search by writing content on your site that targets your local customers. We use geo-targeting in those articles to tell readers and Google that you are indeed a local business.
Content Creation Services
As we have mentioned throughout this article, we have a team of highly skilled writers. They can write on anything you would like them to write on, and they don’t have a problem writing on any industry. They have the best research skills and they can interview people to get as much information as possible.
When we have an assignment to produce content, we work with our writers to ensure that it is in the voice, style, and tone you prefer for your website, social media, and other sites. We always ask if you would like to review the content before publishing, so you can make sure it conveys the message you need.
Content is what gets you noticed online, so you need a California SEO agency that understands how to make it the best that is online. This is what will get you noticed by Google and in social media. We are always following the changes in online content, so we can tailor our services to exactly what we need to do to maximize ROI for our clients.
Getting Started with Our California SEO Agency
If you’re looking for an SEO agency in California, contact OneIMS. We have many years of experience helping clients achieve the business goals online. We improve brand awareness, increase website traffic, and maximize conversion rates.
We always start with consultations for our clients. This will include learning more about our services and how we can help you. Throughout all of the work we do for you, we track. We do this, so we can understand what works and what doesn’t work. The next month, we go ahead and change whatever didn’t work to see if we can increase results. We normally do this month over month. We are proactive and effective, so if you’re looking an Internet marketing company that really works hard for you, you’ve found one right here.
Contact us today for more information on how we can help you leverage the Internet to bring you more business.