Four Ways for Business Leaders to Make the Most of Analytics

Solomon Thimothy August 28, 2013
Home/Four Ways for Business Leaders to Make the Most of Analytics

ways business leaders make most of analytics
If you’re a business leader, chances are you realize the importance of analyzing your website’s analytics data. You keep an eye on essentials such as how many people visit your site, what sources and keywords draw them in,which pages they land on, and how long they stay, but at that level, you’re just scratching the surface and your competitors may know it.Learning more about the available data and how to leverage the information will help ensure you stay in tune with your audience and ahead of the competition.

Attain Access to All Metrics

When your site data is comprised of many different charts, it’s essential to make sure you’ve got all of the details you need in order to be getting the most accurate picture. If you’re not getting all of the data that’s out there about your site(s), you could be missing information that could be the difference in making huge mistakes. For example, if you think that something you sell is universally not doing well, having access to detailed maps of sales charts will show you where you should pull the product and where you should keep it. If you were to pull the product from all areas, you could miss out on profits where the product was selling well, not to mention upset those customers who were buying.

Follow Up-to-the-Minute Data

So many business owners are used to looking at monthly or even quarterly reports of business performance. This is problematic, since a lot of things can change from day to day, let along from quarter to quarter. You could be using severely outdated information when planning your marketing strategy. In order to plan the smartest marketing, you should be using data that’s as new as possible. Along with being able to monitor things more closely, you’ll spend less time catching up with the data if you check it quickly once a day instead of once every month and you’ll be able to make decisions sooner.

Set Company-Wide Guidelines

In order to effectively plan campaigns, it’s ideal to have clear definitions of what certain things areβ€”for example, the marketing department might define leads as anyone who visits on the website and provides contact information, while the business’ owner might define a lead as someone who has interacted directly with the sales team. It’s absolutely necessary to have clear definitions of what these things are in the realm of your company, so that you can more efficiently plan how to market your business. Knowing what certain data means will give you a clearer picture of what your analytics are telling you.

Share Honest Information Internally

Finally, sharing information about the data within company departments is mandatory. If each department keeps their data under lock and key, no one can work together to plan what to do next with the marketing campaigns. Sharing information and being 100% transparent with it can help uncover the answers to important questions like which leads convert to customers, what the average cost per lead source is, which leads have the highest customer lifetime value, and which clients are the least expensive to attain and maintain.

Monitoring analytics to the point of knowing exactly what is going on, anytime and anywhere, is key to making sure your marketing efforts are paying off. The Chicago SEO experts at OneIMS can help you with this today.

  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!