Search Engine Marketing

10 Posts

Google Rankbrain<br><h2>The Definitive Guide to Optimizing Content for Google Rankbrain (Increase Organic Traffic and Sales)</h2>

Google Rankbrain

The Definitive Guide to Optimizing Content for Google Rankbrain (Increase Organic Traffic and Sales)

When Google introduced RankBrain in 2015, it was a new development that made many SEO experts pay attention. What did it mean for SEO? How does it affect your website rankings? And when you consider that Rankbrain is the third most important ranking signal, you’d like to pay attention to

B2B SEO<br><h2>The Definitive Guide for Businesses to Increase Online Visibility</h2>

B2B SEO

The Definitive Guide for Businesses to Increase Online Visibility

Here’s the truth: SEO works, especially when your company is targeting professionals, marketing executives, and business owners on the web. In fact, SEO is the most reliable way for companies to gain online visibility, attract qualified leads, and dramatically increase their customer base and revenue. Have you ever heard people

B2B PPC<br><h2>How to Use Paid Search to Drive Business Leads and Revenue</h2>

B2B PPC

How to Use Paid Search to Drive Business Leads and Revenue

Do you know why improve your lead generation efforts. More importantly, you’ll learn how to study your market, select the right keywords, and craft irresistible ad copy that will convert clicks to customers. What is PPC? PPC or Pay Per Click is a form of online advertising model in which

Starting Your Business With PPC

Starting Your Business With PPC

If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks

Is a Business’ Relationship With Google Like a Marriage?

Is a Business’ Relationship With Google Like a Marriage?

If you own a business, chances are your relationship with Google is one that’s constantly changing. In several ways, it could be compared to a marriage. Think that’s a bit of a stretch? Think again. Check out these few ways that your business’ relationship with Google is similar to that

Stop the SEO Spam Emails

Stop the SEO Spam Emails

    You probably get junk emails of all types every day. But has an “SEO company” ever spammed you? At OneIMS, we receive SEO spam emails on a regular basis (despite being a search engine optimization and web development company ourselves) that promise guaranteed SEO results. Above, we’ve featured

Why Aren’t My Landing Pages Working

Why Aren’t My Landing Pages Working

Running a pay-per-click campaign that gets page views but not conversions is a quick way to hemorrhage money from your marketing budget, but what do you do to fix the problem? If you invest in PPC help so that your landing pages convert more visitors, a professional will probably identify

How Business Blogging Attracts Traffic and Leads

How Business Blogging Attracts Traffic and Leads

  While most people think of a blog as an outlet for personal opinions and expression, businesses can benefit greatly from blogging.  In fact, according to HubSpot, businesses that blog attract 55 percent more traffic to their websites than those who don’t. Need another reason? The same study by HubSpot

How to Make the Most of Analytics

How to Make the Most of Analytics

If you’re a business leader, chances are you realize the importance of analyzing your website’s analytics data. You keep an eye on essentials such as how many people visit your site, what sources and keywords draw them in,which pages they land on, and how long they stay, but at that

New Website the Solution to Business Challenges?

New Website the Solution to Business Challenges?

  There was once a point in time where websites were just basic informational pages on the internet. No one really knew what the purpose of them was, but some people and businesses felt that they needed one. Nevertheless, many long-standing businesses survived for years without a website. The newspaper,

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