The Pros and Cons of Big Data In the Digital Business
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Believe it or not, Big Data is still just as important as it ever was, but the organization of that big data continues to grow more efficient. By properly taking advantage of Big Data, you can organize it and use it to help influence future decisions regarding your business.

Big Data: An Imperfect Giant

If you have browsed through tech news at all recently, you have at least heard of big data. The term refers to networks of information so large that they require special considerations to manage.

Below we will take a look at a few of the pros and cons of Big Data and whether or not your company should worry about utilizing it.


There are several pros to using Big Data to improve your business processes.

1. Effectively Unlimited Storage

The volumes of data dealt with by Big Data companies measure easily into the Petabytes. An expansive record of years of online activity for a single person might measure ten or twenty Megabytes in size.

Just one Petabyte contains over a billion Megabytes, meaning a single Petabyte of data could hold data files on well over 100 million people, and it would only take four maximum to contain files on everyone in the United States. For marketing based on consumer tendencies, this is an invaluable resource.

2. Accessibility and Speed

Big Data is typically Cloud Data Storage, and the Cloud is everywhere. Being able to access the data from almost any device with an Internet connection is both convenient and useful. In addition, transferring data over the Internet can be nearly as fast as a direct connection, depending on location, hardware, and software.

Older data storage methods relied on keeping the drives in vaults which made it a hassle to retrieve or use, so they were relegated mostly to the function of emergency system backups. The accessibility also comes into play here, combining with the speed to allow the data to be consistently used, not stuck in a vault.


While there are certain advantages to using Big Data in many cases, you may find that your business doesn’t have a need for it, and it could in fact be detrimental in some cases. Here are some cons to keep in mind.

1. Fewer Data Purges

You may ask why not having to get rid of data may be a con, and the answer is the same reason spyware and adware are considered malicious: privacy. Without the concern of storage limitations, a company can decide to keep every piece of information they garner.

This is great from a commercial standpoint, but it can make the old saying of “Once something is on the Internet, it is there forever” even more of a truism. Given that the trend in business is to adopt Big Data, this is a con that is unlikely to be avoided.

2. Security

The Cloud is simply never going to be as secure as an on-site data center. Encryption and other security measures mitigate the risk, but there is an inherent risk in Big Data by allowing access from the Internet and sending the data over it.

3. Untapped Potential

Technology that seems to have great potential may sound like something to add to the pro column, but it can also be seen as a possible expense. To make use of the potential, your staff will have to research and develop these techniques or simply wait until someone else does so.

To Big Data, or Not to Big Data?

There may be cons to Big Data, but they are not so detrimental that it puts utilizing it out of the question.

Analytics in particular is greatly enhanced by the existence of Big Data. The best thing to do is look at your company’s goals and decide if having Big Data capabilities will enhance your outlook. In the end, you may find that Big Data is of use to your business if you understand how to organize it and use it to your advantage. Ultimately, the effectiveness of Big Data depends largely on how your business uses it.

Written By Samuel Thimothy

As the Chief Growth Officer, I provide leadership, direction and resource stewardship to the organization’s sales and marketing function. I also collaborate with our digital marketing strategy team in developing and executing growth marketing campaigns for our loyal clients.

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Free Online Workshop: How to Crush Your Competition in Sales / July, 2 2024 Save Your Seat