Case: Able Electropolishing a metal finishing pioneer company
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Able Electropolishing

SEO Case Study

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Able Electropolishing Case Study

Electropolishing Company Increases Lead Generation and Revenue

442.38% Increase In Traffic

An industrial flooring company that specializes in cementitious, polymer floor coatings for high traffic areas as well as facilities that require unique demands to be met.

49.61% Increase over previous periods

Industrial/Commercial Flooring Company Shows Steady Increase in Organic Traffic

16% Decrease in Bounce Rate

Industrial/Commercial Flooring Company Shows Steady Increase in Organic Traffic

The Challenge

  • Outdated website
  • Old content management system
  • Poor-performing SEO tactics
  • No lead nurturing system

The company’s website was very outdated, had an old content management system in place, and did not utilize high-performing SEO tactics. They bluntly expressed that they were in the electropolishing industry without more in-depth information for potential customers. In addition to that, the company did not have a lead nurturing system in place to further draw possible clients in.

The OneIMS Solution:

  • Content marketing strategy
  • SEO-friendly site
  • Mobile optimized site
  • Lead nurturing system implementation

OneIMS introduced the electropolishing company to content marketing. What they showcased on their website was expanded and more interesting content was generated. To do this, OneIMS personalized the site’s message and value proposition by tailoring the content to those respected verticals. This made the site and the company’s products convey a more customizable message as opposed to one-size-fits-all, making the content more relevant. In addition, white papers, case studies, and value-added digital content helped as well for those respected verticals.

Solution and Execution

While the site’s content was being improved, OneIMS utilized online marketing tactics to make the site SEO friendly and mobile optimized. A lead nurturing system was also integrated with the goals of maintaining relationships with prospective clients while nurturing existing ones. This facilitated one-to-one communication.


Innovative SEO and PPC techniques were also utilized to gain more organic and nonorganic web traffic while generating more qualified leads. And for their website visitors, a lead nurturing system was put into action to expedite potential customers to go further along the buyer’s journey while addressing the individual needs of existing clients.

As a result of these efforts, the client saw traffic increase through 2014, remaining steady throughout 2015. From April 2014 to April 2015, client saw an increase of 442.38% in traffic,with organic traffic remaining steady at ~49.61 percent increase over previous periods of analysis. Bounce rate decreased by more than 16 percent over the course of the year.Steady growth indicates a projected increase in traffic in the future, as well.

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