SEO Agency in Grand Rapids, Michigan
Our Grand Rapids SEO agency specializes in services that will help you achieve business success online. We know that you have competitors online, and we want to make your business the first one that consumers go to, so you can’t beat those competitors to the sale.
We offer everything possible to promote your business online. This is because we have done extensive research on what works to make businesses as visible as possible on the Internet, so we know what works.
The following are the services we offer through our Grand Rapids SEO company.
We start with a website that is meant to attract your consumers. Our designers can create a website that will meet your vision. We use all of the colors of your business, the logo, and any branding specifics you have for it.
The design process includes how you want your website to function. We have many templates to choose from, but we can also create a website from scratch. This depends on your budget, but we will work with you as much as possible to ensure you get a website that you’re proud to show as many people as possible.
Many times, we have business owners who want to come up with their own designs. We encourage that because they know what they and their customers want from a site. In this case, we sit back to see what our clients come up with and then we take those designs and implement them into the site. We love when we can work together as a team with our clients in this way.
Once the design portion of the site is complete, we need to make it functional. This functionality is important to user experience and of course, to Google. We ensure that every people can go from the homepage to the page they desire in as few clicks as possible.
Development can take some time as we develop the architecture of the site and then ensure that each page works in the way it has to for consumers. This is so important because if you’ve ever been to a website that wouldn’t work, you know the frustration.
Website speed is one of these functionality factors that we make sure is optimized. No one wants to be on a website that is slow. We ensure the speed of a site is as fast as possible. If you decide to continue with our services for months at a time, we test site speed every month to make sure that it continues to experience fast loading times.
Search Engine Optimization
Once the website has been created and developed, we move on to optimizing it for users and Google. This means we make sure that content on your site delivers what people want.
We start with keyword research. This research helps us know what people are typing into search engines. We use Google keyword planner and some other tools to find those keyword phrases people are using. We look at how many people use them, how many other websites are trying to rank for them, and then how likely it is for those people to buy from you. We always want to generate as much high quality traffic as possible.
Once we have the list of keywords, we start to create content for your site focusing on them. This content is high quality and gives people all that they are looking for when they searching for those keywords. This is how we can rank your website highly on the search engine results pages (SERPs).
Once we have content for all of the pages of your website, we move on to creating articles around the keywords we have on our list. We usually use long-tailed keywords for these articles, which are keyword phrases that are more than 4 words. This way we can gain visibility of people who are looking for solutions to their problems, not just for services and products.
Our team of professional content writers know how to do research and conduct interviews to find the information they need to make your content the best quality possible. They will learn your voice, style, and tone so your business can be represented in the way you want it to. Every business is different and has a unique personality, and we can hone in on that personality to give it to your consumers.
Build your website, and they will come doesn’t work. You must promote your website, and one of the best ways to do that is through social media.
People on social media are looking for information in an entertaining way. We do this for businesses all the time.
Our social media managers will learn about your business and then act as you on any social networks that your consumers are using. We can help you create accounts as well, if you don’t have them already. Once those accounts are created, we go in and design them, complete the profiles using the keywords on your list, and then we move on to publishing posts. These posts will not only tell people what you sell, but they will provide information in a fun way, so that people want to engage with your page.
Since many customers these days are contacting businesses through social media, we make sure to monitor any messages that come through. We will then act as you to give them excellent customer service. Social users look for this from a business, and if you don’t have it, you may lose a lot of business.
We also provide social media advertising services. Our advertisers can create ads that will attract your consumers. They will then be able to target those ads to the people who are interested in your services and products. This is what matters when it comes to successful social media advertising campaign – targeting the right people.
Many people have come to us after having a bad experience with another company as far as advertising goes. They spent a lot of money with no results. We are results driven, which means everything we do is meant to drive results. We track and report results to you to show that we really do work hard to ensure your money is producing a good ROI. That’s what we do for PPC as well.
Pay Per Click (PPC)
PPC is advertising on Google. We create PPC ad campaigns that work for your business. We know the keywords that we need to target with our ads, and we go after them with the best ads online.
Not only that, we know how to target the right audience with people who are ready to convert. This way we can take small budgets and return their investment, so they can take that money and put it towards a bigger campaign.
We believe you shouldn’t have to sink money into a PPC campaign and lose it. Advertising is meant to make money. Our PPC managers have a proven track record in doing that and they will do it if you allow them.
Our Grand Rapids SEO firm cares about its clients and want them to succeed. This is why we provide all the service necessary to maximize visibility online. This goes for our local businesses as well.
Local SEO is a way for local businesses to rank when people in an area search for services or products. Since local search engine results are targeted to the area where the person is searching, it’s necessary to ensure Google knows which area you are targeting in your search engine optimization efforts. We do this in a number of ways.
Google My Business is one way that we help people find your business locally. We ensure your name, address, phone number and website address are accurate. These must match what is on your website. If it doesn’t Google can penalize your site and not show it to anyone in your location.
Google doesn’t want to lose the trust of people who use its services. So, they want to make sure that the information they provide their users is accurate. Any listings that are inaccurate will not be shown to Google users.
Once your Google My Business has been checked and completed, we move on to citations. Citations are listings of your business in directories. There are thousands of directories online for businesses, and usually they have a locality function on them, so that users can find businesses they would like to use where they currently are. The goal is to submit your listing (business information) to as many directories as possible.
Google sees listings as good indications that you are present online. When Google sees that your business is listed in many different directories, it will be more apt to show you to its users. Again, all listings must be accurate, and we need to ensure that your listing is only in directories one time.
This is a service that we offer for local businesses who sell to their local area and nationally or internationally. It is a way to find out what we can do for our clients based on what their competitors are doing.
For a competitive analysis, we look to see what businesses who are outranking our client are doing with their Internet marketing. Once we know what they are doing, we compare it to what our client has currently. If there are any discrepancies, we look to fill them, but make it even better.
For instance, if a competitor has a guide about how to use a specific product ranking #1 on Google driving a lot of traffic. We create a guide that is much better than that one, so we can get it to outrank it. If a competitor has many backlinks, we look to see where those backlinks are coming from and then seek to get the same ones along with other ones that we find. This would end up giving our clients more than their competitors.
We never do anything to hurt other businesses. We simply look to see what is working for them, and then implement those strategies or efforts for our clients. They can do the same if they know how to do competitive analysis. It’s simple the nature of the way marketing works.
How to Get Started with Our Grand Rapids SEO Company
As you can see, we have a lot of experience working with Grand Rapids businesses. We can help your business move forward towards achieving the goals you’ve set out for it this year. We truly care about your success, and we will do anything we can to ensure you get the results you need to feel as though we are helping your improve your visibility online.
When you start with our SEO agency in Grand Rapids, we will have a consultation. During this consultation, we will review the current state of your website’s visibility online. We will identify factors that may be preventing it from getting as much visibility as it should, and then we will come up with a plan of action. This plan of action will include the services that we believe is needed to take you to the next level with your business. Each service will be reviewed with you, so you know what you are getting when you sign up.
We always take into account the budgets of the people who seek our services. If you have a small budget, we start out smaller than we would with a large budget. While the growth may be slower, it’s still growth and we believe as you see growth in your business online, you will have the ROI you need to implement more services as we go. This is our goal, and most likely your goal when you turn to us for search engine optimization.
Contact us now for more information about how our Grand Rapid SEO company can help your business reach a new level of success this year.