Sales Enablement & Pipeline Management
Improve Sales Effectiveness. Increase Top of line.
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Why It Matters
It is imperative that salespeople use their time on revenue producing activities. Their time is best spent engaging with qualified prospects who have the authority, need, urgency and money (ANUM) to make a purchase decision on products or services you offer. They should not be spending their valuable time prospecting nor should they be expected to speak with every possible lead that raises their hands. Salespeople need to be presented with leads that have been rigorously qualified based on their implicit and explicit lead scoring data collected about the prospect with every touch point the brand had with them.
In addition to generating leads, special attention should be fixated on moving the prospects through the sales funnel and making them sales-ready so when they do interact with sales team they are much more ready to make the decision, thus accelerating the sales process.
At OneIMS we understand that it’s not enough just to generate leads, but those leads need to be properly and effectively nurtured through the sales pipeline. We also hold the belief that in the B2B world, marketing should carry a sales quota, just like sales team.
Thus, we have instituted systematic process to collaborate with you to develop a Service Level Agreement (SLA) to define what a Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) would be. We will determine together what is the most effective way to nurture those leads based on whether they are marketing qualified or sales qualified as well as where they are in the sales process.
We will define what constitutes a lead’s readiness to buy and what behaviors display that it’s time to pass them on to sales team, thus making sure the sales people are focused on the most qualified of leads. Most importantly, we will employ our proven strategies and incorporate owned, earned and paid media channels to capture, nurture, score and grade each lead until they are ready for sales, making sure you meet your revenue targets.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
OneIMS has Been Instrumental in Growing our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working with OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied with the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.
OneIMS has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.