Everyone is well aware of the fact that we simply cannot live without smartphones in the modern world. In fact, according to various surveys, mobile represents more than 60 percent of all digital media today, and this number is expected to increase in the near future.
That is why it has become of the utmost importance for each and everybusiness out there to make sure that their website works seamlessly on both desktop and mobile devices. If your company’s website doesn’t work properly regardless of what devices your target audience is using, you could be missing a lot in terms of business opportunities.
If your website is not attractive enough, if it takes too long to load, if it isn’t easy to navigate, and if it isn’t optimized for various different platforms, it is highly likely that a user will decide to simply walk away from it and find what they were looking for on some of your competitors’ websites instead.
So, if you want to avoid such an unfortunate scenario, attract more visitors and, eventually, more leads and customers, you need to know how to make your website responsive.
The term “responsive web design” (or RWD for short) refers to creating a website with one content source and one specific URL in a way that it is guaranteed to work and look properly regardless of the type of a device and the size of the screen it is viewed on.
Not so long ago, developers were required to create more than just one website in order for everything to be available on different screen sizes. However, with an incredible increase in the number of different devices people are using nowadays, creating multiple sites became a rather inefficient process, so developers turned to responsive web design.
As Ethan Marcotte, a famous graphic designer who first came up with the term itself puts it: “Responsive web design offersus a way forward, finally allowing us to design for the ebb and flow of things”.
That is why every success-driven business that is looking to provide its target audience with a top quality experience needs to make their website responsive. However, this can be a complex task, especially when your employees have loads of work to take care of on a daily basis. Luckily, our responsive website design services are here to make everyone’s lives much easier!
When it comes to responsive web design, there are 3 essential components that our experts take into consideration in order to provide you with the best results possible:
The text and the images found on your website need to be flexible –no matter which device a user is using to go through your website, everything needs to be clear and readable. Websites which are mobile responsive give you the ability to adjust the line height and font size to be suitable for any device.
A fluid grid is essential for designing a layout which will be responsive no matter what. Up until recently, grids came with a fixed width, but nowadays they can be adjusted to fit any specific screen in order to make the design of your website scalable and flexible.
The term media queries refers to the code which is used to make the layout of your website flexible.
Except for these 3 main elements, our team focuses on other processes as well to provide you with high-quality responsive website design services, such as browser, device, and user testing.
According to some surveys conducted by Statista, there are currently more than 200 million people using smartphones on a daily basis. Due to this fact, any business trying to make it in today’s overly competitive market needs to go an extra mile to provide its audience with what they need.
No matter whether someone is using their tablet, mobile device or desktop, a website thathas a responsive design will help them find everything they were looking for without any struggle.
Having a website design that is highly responsive will help you with SEO, you will gain a more active online presence, it will bring more traffic, and it will improve the user experience to a significant extent, all of which greatly contributes to the overall success of your business in the long run.
In addition, good websites bring more visitors and thus more leads, so when some of the major search engines such as Google recognize that you have a strong online presence, this will directly benefit your SEO efforts.
As you can see, knowing how to make your website responsive is no longer an option –it is more of a requirement. So, if you want to push your business forward, we are here to help you meet all of your objectives in a timely manner!
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!