When you think of ways to market your company through search engines, you probably automatically think of organic search engine optimization.
SEO is still as crucial as ever for businesses looking to gain online traffic, but paid search engine ads are just as important, too. Paid ads, or Pay per Click (PPC) advertising can drive traffic for more leads, and it can be a financially feasible option for your business. See why paid search advertising can work for your company’s marketing plan:
You Can Promote Limited-Time Offers and Specials
When your company is offering customers a coupon or special for a brief time, you may find it challenging to create optimized content that ranks organically in search engines.
With paid search ads, you can easily advertise your offers for shorter periods. Whenever the specials or coupon time frame ends, you can always change the text on your ad to whatever you want to feature next.
You Can Cater To Your Customers’ Needs
When people search for products online, they usually have something specific in mind, and they want their search engine results to provide them with a simple way to get what they want.
Consumers will be more likely to click on sponsored ads if you target the ads specifically to their search results. In fact, econsultancy.com reported that people are 81 percent more likely to click a paid advertisement on Google searches than organic results.
That means when you can find out exactly for what your customers are searching, you’ll have a much better chance of reaching them with paid search ads than relying on search engine optimization for your marketing efforts.
You’re In Control
With paid search advertising, you’re in the driver’s seat of your company’s advertising and marketing. You can change your ads’ text whenever you want, allocate exactly what you want to pay and preemptively dedicate your daily reach for your ads.
If you want your ads to contain crucial keywords that experts have proven get more clicks, you can do that. Your pay per click may be higher, but you will be reaching more people. If you notice your ads are getting more traffic during a certain time, you can tell Google to remove them for the remainder of the day.
With paid search ads, you can better manage your advertising campaign because you can guarantee your place.
You Can Capitalize On Your SEO
You’ve already spent countless hours working to create a solid SEO campaign so you can show up in organic search results. When you add paid search engine ads into the mix, you’ll have a better chance of getting a click to your site.
Seventy five percent of Google users don’t go past the first page of results, so the more chances you have to reach potential customers, the better.