What we’re going to talk about in this episode is somewhat controversial because we are a marketing agency ourselves and we also write a lot of content for our clients. However, we believe that you probably shouldn’t use someone else’s help to do it. There’s a lot of things about your marketing campaign and marketing strategy that you can outsource, but creating great content requires the expertise and product knowledge only you have. Besides, average content brings average results, and the average is what you are most likely to get with content outsourcing. In this podcast, we dive into why you shouldn’t outsource your content and how to manage content creation internally.
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