Five years ago, webinar marketing was the best trick from the playbook. Everybody was doing it for getting leads. And we still see webinar funnels now, but B2B marketers tend to have mixed feelings about it. Some people love webinars, others hate them. Why is there such a difference in opinions?
One reason is that putting together a webinar is a lot of work and not everyone is eager to do it. There’s also a fear that they might spend a lot of time on preparation and nobody shows up. Plus, from a marketing standpoint, it can seem like an outdated method of lead generation.
However, those who are really opposed to making webinars underestimate the other side of it. There are multiple benefits you might not even think about – opportunities you can easily miss. For example, you can have 8 one-to-one calls a day or get 40 people to show up to your presentation in one hour. What’s more efficient?
In today’s episode of Growth Marketers Podcast, we’ve talked about the idea of running a webinar specifically for B2B. We share a lot of insights and good strategies that we implement ourselves and use for our clients. We also talk about the thought process you should have when creating the webinar so that it’s not salesy, robotic, or boring.
Thank you for listening!
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