When your marketing and sales aren’t aligned, how exactly does it affect your business?
It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There’s no alternative. And it is impossible to predictably and systematically drive new business without it.
Unless you establish a process for consistently driving quality traffic and converting that traffic into leads, you have zero chance of getting new sales opportunities.
At OneIMS, we’ve created our proprietary business development formula: Acquisition + Retention = Growth. Besides using it to help our clients achieve their business goals, we also rely on it internally.
So what does this formula mean? How does it work? And how can you implement it in your company? Tune in for today’s episode of the Growth Marketers Podcast!
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