The B2B Growth Formula Explained: How to Get More Clients and Keep Them For Life - OneIMS
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When your marketing and sales aren’t aligned, how exactly does it affect your business?

It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There’s no alternative. And it is impossible to predictably and systematically drive new business without it.

Unless you establish a process for consistently driving quality traffic and converting that traffic into leads, you have zero chance of getting new sales opportunities.

At OneIMS, we’ve created our proprietary business development formula: Acquisition + Retention = Growth. Besides using it to help our clients achieve their business goals, we also rely on it internally.

So what does this formula mean? How does it work? And how can you implement it in your company? Tune in for today’s episode of the Growth Marketers Podcast!

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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Free Training: How to Multiply Your Sales with AI in Just 90 Days Save Your Seat