Both lead generation and demand generation are integral parts of B2B marketing. But while most businesses are mainly concerned with lead generation, demand generation is often overlooked. This definitely should not be the case. To get to the leads, you must create demand first.
What is demand generation, and how can you measure its effectiveness? That’s what we talk about in today’s episode – the five essential metrics in your demand generation funnel.
What do we typically measure for our clients? What trends are we seeing among the leading companies in the B2B space? And what metrics you can look at as a key indicator of whether you are moving in the right direction?
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