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PESO, or Paid, Earned, Shared, and Owned media is one of the most underutilized
frameworks of marketing. It allows your business or project to categorize your marketing
initiatives into a structure that will work in your favor. So how does it work and how can
your business use PESO to yield favorable results?
In today’s episode, you will learn how you can apply this methodology to your marketing
plan, how you can take advantage of each marketing channel, and what you need to do in
situations where you lose all your organic traffic. There’s a ton of information inside, so
enjoy the show.
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