Marketing During a Downturn: How Businesses Can Stay Afloat - OneIMS
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In this episode, Solomon and Taylor discuss how businesses can effectively navigate and stay afloat during the COVID 19 pandemic. They talk about what can be done from a marketing perspective and also offer insights and practical suggestions on how to come up better on the other side when the COVID 19 crisis is over.

The key questions

• What do we do from a marketing perspective?
• Should companies focus more on digital marketing?
• What should be the marketing campaign, in times of the COVID 19 crisis?
• Is it a great time for business to invest in marketing?

The takeaways are that if you can’t invest money, then invest your time. If companies are able to service their customers, then double down on the gas, otherwise focus on a website redesign, content creation, branding, client retention campaigns, and automation and so on. Companies can also focus on scalability, and digital presence and how to serve customers without face-to-face communication. At the end of the day, it is all about how you thrive rather than survive during the COVID 19 pandemic.

#Covid19 #marketing #digitalmarketing

Our COVID 19 response and support page https://www.oneims.com/covid-19/

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at https://twitter.com/sthimothy

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