Marketers vs. Technology: Drive the Tech, Don’t Let the Tech Drive You - OneIMS
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In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology – the topic that generates a lot of buzz and confusion around it.

Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they sacrifice their results for it.

However, by investing heavily into a tool or technology without really looking into the right marketing strategy for your company, you’re causing your business a lot of trouble.

The point we want to get across in today’s podcast is that marketing technology is not a strategy, it’s a tool. You need a strategy in place so you can make the most of this tool.

What are some common misconceptions about mark tech? How can marketing and business leaders be more informed about their tech stack? And what role does it play in overall marketing strategy?

Tune in!

This series is brought to you by OneIMS – Integrated Marketing Solutions that fuel explosive business growth.

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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Free Online Workshop: How to Crush Your Competition in Sales / August, 6 2024 Save Your Seat