Today’s topic is branding, or more specifically, leveraging a brand as a demand accelerator to your marketing strategy. Every marketer admits that the brand is important. Salespeople love it when branding helps them close more deals. But how does it actually work? We dive into what “brand” really means, how to get the organization to buy in on the “branding” concept, how to implement some branding activities or branding strategy to your marketing, and what it means across all of your different marketing channels.
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