“I know I need to be creating content, I know I need to be active on social media, I know I need to be doing content marketing and demand generation, but I don’t have the budget. Or I don’t have time for all of that.” Sounds familiar? What we walk you through today is the 8-step process that we follow for content marketing across our organization. You can borrow this approach to execute a content marketing strategy that is not only going to create a lot of high-quality educational content but will also bring more customers and loyal followers to your brand.
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