As a B2B marketer, how many touches does it take to convert a lead or a customer? From a marketing standpoint, how many interactions do we need to have with potential customers before they would become a customer?
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We get these types of questions a lot, and in this episode of Growth Marketers Podcast, Solomon and Taylor sit down to dive deeper into the subject. We hope you might find some useful tips in there, enjoy!
It is better to create as many touchpoints as possible and segment it to different types of audiences. So, if you serve three different industries, make sure that they do not see the same ads. Depending on the location, they should see different things.
Think about providing more touches that offer more value than showing off something that is not useful to the end customer. With this mindset, you will move in the right direction.
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