Welcome to another episode of the Growth Marketers Podcast! As we’re entering the new year, every organization is actively looking for ways to improve their business – manufacturing companies included.
As digital marketers, we worked with a ton of manufacturers. Many of them have been doing business the same way for 10, 15, or sometimes 50 years. But the technology evolves, buyer behavior changes. In an environment like this, we cannot keep doing the same thing and expect different results.
There are common tendencies among the companies that are not doing so well and struggling to take that next step in their business. But there are also common tendencies among the companies that dominate their respective fields and truly stand out.
So today’s episode is about what you can do as a manufacturing company to win in 2022. We share our observations from the past 5-10 years. What are the shifts and trends in the manufacturing space regarding sales and marketing? What is the key to success?
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