Efficacy vs Efficiency: The Actual Meaning of Marketing Results - OneIMS
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Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. The problem is, however, that they expect immediate results. But when it comes to digital marketing, this is not the best way to look at it.

In marketing in general it’s never a question of whether something will work. It’s a matter of how we can make it work. And oftentimes, performance tracking and micro KPIs are more important than immediate ROI and macro KPIs.

In today’s episode of Growth Marketers Podcast, we dive a little bit deeper into measuring the effectiveness of our marketing efforts – what it really takes to see results in digital marketing and whether or not this is the right question to ask. We will define efficacy vs efficiency and talk about what it means for us as marketers.

Hopefully, you will enjoy it.

Thank you for listening!

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If you have any questions, send us an email at GrowthMarketers@oneims.com

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at https://twitter.com/sthimothy

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