Back to Basics: Digital Marketing Fundamentals Businesses Tend to Overlook - OneIMS
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We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald’s after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome.

We like to try anything new, we love adding advanced techniques to our campaigns, but in our endless quest for the magic pill that will take our businesses through the roof, we tend to overlook the basics.

Regardless of the size of your business, you need to understand the fundamentals of marketing, take a step back, and consider what goals you’re trying to achieve here and how you’re going to achieve them.

In this episode, we revisit a few things digital marketers should remember. We talk about three of the most common mistakes that we see business owners make and ways to avoid them.

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This series is brought to you by OneIMS – Integrated Marketing Solutions that fuel explosive business growth.

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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Free Online Workshop: How to Crush Your Competition in Sales / July, 2 2024 Save Your Seat