All About B2B Campaign Metrics. What to Track and How to Track It? - OneIMS
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When you’re running ads, it’s very hard to measure how effective they are. That’s why things can get quite stressful for business owners who want to see the ROI as soon as possible, especially given that the sales cycle may last for 6-8 months. Today’s episode is all about B2B marketing and understanding which metrics and analytics to track. We’re going to dive into leading indicators vs. lagging indicators and which KPIs you should be tracking as a B2B marketer for your own success and the success of your organization to see if you’re moving in the right direction. Enjoy the podcast!

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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Free Training: How to Multiply Your Sales with AI in Just 90 Days Save Your Seat