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Survivorship bias or survival bias is the logical error of focusing one’s attention on the people or things that made it and overlooking those that did not. This is a pretty much philosophical question but it applies to a lot of different companies, and it certainly takes place in marketing. In this episode, we’re going to talk about the logic behind this bias, how it manifests in marketing, and what are some tactics you could use to make sure you’re not falling victim to this bias and actually make logical decisions.

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at https://twitter.com/sthimothy

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