Only the best companies will survive and grow during these tumultuous times because of the increasing levels of competition in every industry. Your business needs to have an imposing presence on the internet and to accomplish that, you may have to work with some of the most skilled and experienced online marketers at OneIMS. When you have trusted Orange County SEO experts working on your behalf, it is easy to dominate the competition by surging through the search engine rankings. We have the necessary experience to take care of all the online marketing campaigns done to promote the growth of your Orange County business.
Successful SEO in Orange County is challenging because of the emerging market conditions. Search engines also release a couple of algorithm updates every now and then –resulting in further fine-tuning of the existing strategies. The amount and the kind of traffic flowing to your business site will end up making or breaking it. In other simpler terms, SEO can define if you will succeed or fail in the marketplace. There needs to be a reliable system in place that can bring in high-quality traffic to your site –comprised of people who are genuinely interested in your products or services. Organic SEO solutions do have their own share of limitations and we can easily overcome them with paid traffic solutions (like pay-per-click internet advertising).
When you have access to time-tested strategies from our team to bring quality and targeted traffic to your business site, it is imperative not to ignore it while hoping for the best. Listed below are a couple of passages highlighting some of the services you can avail from our end.
Website Design and Development
Anyone can build a website using a couple of software solutions available for free on the internet. However, to create a website that will bring only targeted web traffic to your site, which can result in an optimal conversion rate, specialized resources are necessary. A fancy looking website might have a lot of daily visitors; but if these visitors are not making any sales, it is tough to survive during these times. Our website design and development team ensure that you have a user-friendly website that has all the necessary tools in place to maximize the conversions. Our work here is to make websites that people can find listed on top of the search engine results page (SERP).
We can set up a new website for your business. If you already have a site, we can look at redesigning it to weed out all its SEO deficiencies. The first-time business owners might not have an idea about how their site should look and function. To help them, we can show them different website samples; upon picking a template, we can modify it so that the site has your branding, logo, and even personal color choices. Everything we do is dependent upon your business needs and objectives. For instance, if you are planning to sell your products or services via this website, we can integrate a fully-customized e-commerce solution that will help you succeed.
Search engines think differently when compared to the human users and the algorithms often focus on the architecture of a website while assessing it. Once we have designed the site, it is time to focus on the development process. At this stage, we will compile the different web pages into a single website that the different search engine bots will find it easy to crawl through and index the contents. We will also begin uploading carefully crafted content developed using a select set of high-performance
keywords while ensuring the site is search engine-friendly. We will also test the website for bugs and optimize the inbuilt code for better loading speeds.
Yes, the speed at which a website loads is crucial today. People are becoming increasingly impatient with the passage of time and if your site is taking too much of time to load, then they will move on to the next link (which may the competition). Likewise, we design and develop the site while ensuring it to be mobile-friendly and responsive. This is important now as many people prefer to use their smartphones and tablet PCs to search the internet for business information. If your site is not rendering properly in the different mobile platforms, then you are simply losing more opportunities to make a sale.
Optimizing the Site Using Keyword Research
As inbound marketers who are looking forward to optimizing your site –both for the human users and the search engines –OneIMS pays attention to keyword research. Normally, people use a couple of keywords on the different search engines to find information about products and services. Keyword research is merely the process of finding out all the keywords your target audience might use while they are searching for your offerings. When we have an advanced knowledge about these keywords, it helps us with the different other aspects of marketing –such as content development and even for social media marketing. We can help your business by making a short list of important and relevant search terms using our specialized approaches.
To find a list of keywords, we make use of the Google AdWords Keyword Planner tool and certain other proprietary software programs. Once we have a list of search terms, we then focus on research related search terms. Ideally, there should be head and long tail keywords in this list. Head keywords are short terms that are extremely competitive to get your website ranked in. At the same time, long tail keywords consist of three or more words –they might lack the search volume right now; however, they are better candidates for making your business site stand out from the rest of the competition.
While we engage in keyword research and analysis, we also look at what your existing competitors are doing. Certain keywords might be important for your competitor. But they might not produce impressive results when we use them to optimize your site. However, we do competitive analysis just to understand the search terms your competitors are currently trying to rank for! There is a major distinction in our process; we never try to blindly copy the search terms used by them. It helps us to evaluate the current list of keywords that we have already shortlisted so that we can use them to optimize your business site.
Now that we have a list of high-performing keywords, it is time to implement them for both short and long-term gains. We organize the keywords so that it is easier to track their performance. Since we will be optimizing the different web pages with equally unique search terms, it is possible to gain an authoritative position among the listings present at the SERP. This process of research and analysis is not a one-time thing –we cannot adopt a “set it and forget it” approach. It is important to re-evaluate these keywords every couple of months so that your business site does not end up losing its relevancy among the search results.
Local SEO in Orange County
In all probabilities, you might own a local business in Orange County, California. Do you understand the importance of local search results? Did you know that four out of five prospective customers use local search to find information about local businesses/their products or services? Local Orange County SEO is the single most powerful arsenal that is available to your local business –effective utilization of these strategies enables your business to stay relevant for the many years to come. Please understand that we have access to the best local SEO tools which allows us to apply the best practices to reach out to more than 80% of our local customer base.
Google My Business might appear as a simple business listing service offered by the search engine company. However, one must never underestimate the power of this business listing service; it is one of the ways with the help of which your business can meet Google’s needs. The underlying intention is plain and simple –it is nothing but to highlight your business as an authentic service provider and Google takes care of the rest! We can take care of the claiming and verification process mandated by the company. Our team will also actively create Google Posts within this profile while encouraging your customer base to leave their valuable feedback after availing your services.
Managing the reviews can be a harrowing task; however, we know the proper way to respond authentically to the reviews while specifying the location. There are several on-page optimization strategies that can help your business site rank better in the local search results. For instance, making sure that the internal linking structure of your site might appear as a trivial process for the inexperienced. When we optimize the internal linking structure of your site, it is easy for the search engines to crawl through the web pages efficiently. The website hierarchy and information architecture also improve as a direct result of the application of our techniques.
Once we have taken care of the linking structure, we look at optimizing the URLs, headers, title tags and meta description with the relevant geographic search phrases. Crafting geo-targeted content can be a challenge for business owners. However, our copywriters work hard to create local search optimized content. With the search engine algorithms getting smarter with every update, it is easy for our team to create content that caters to the requirements posed by your target audience. Our content helps to get the attention of the local audience and will make your business an authority in everyone’s eyes. A mobile-friendly website is also mandatory because more than half of the local searches originate from a smartphone.
Google takes some aspects more seriously while ranking websites for local searches. For instance, it considers the consistency of the NAP details of your business. NAP implies the name, address, and phone number; by making it consistent all over the internet, you are literally enabling both human users or search engines locate and display your business information for the relevant search queries. Likewise, we also look at listing your business details in several pertinent online directories to build the number of citations.
Content Creation and Marketing Services in Orange County
Even if we take care of every other aspect related directly or indirectly to SEO, in the absence of a solid content creation and marketing strategy, it is hard to make a meaningful impact when it comes to acquiring customers. Throughout the past several updates, Google has made it known that only websites that have unique, relevant, and informative content will get an appropriate position among the search results. Just think about the advantages that are in store for your business, if your site has quality
content –it can entice the prospective customers to engage with your business and it can help the search engine bots to crawl through the content to understand what your offerings are all about.
In the following sections, we will understand why good content is important for the success of your business and the SEO campaigns. Search engine algorithms are becoming much more adept when it comes to locating relevant fresh content in websites. Armed with the expertise of our content creators, you will see a dramatic shift in the number of people visiting your site. Good content also helps to keep these visitors lingering longer on your site –a metric, taken by the search engines while attributing page ranks. We focus on creating content that will help both your existing and prospective customers. They need to find the information they are looking for online on your site.
Content plays a crucial role in sending the right kind of organic signals to search engines. What does that imply? It simply means that the content you have posted on your site tells the search engines that it is relevant to the search queries. Our content creators are good when it comes to studying your business, its target audience and then answering the questions these prospects are asking online. As a search engine, Google is in this business to provide the most up-to-date information to their users. This can, in fact, explain why there is this need to keep on adding fresh and relevant content to your website or its blog at regular intervals.
Paid Advertising Services in Orange County
Paid advertising is an umbrella term used to denote several marketing mechanisms. The essence of all these techniques is something plain and simple –we pay for impressions and web traffic from different online sources. Done properly, paid advertising helps you to drive up the brand awareness in no time. It also helps with improving the rate of traffic flowing to your site. Specialized pay-per-click strategies can result in optimized conversion rates too. When you have an opportunity to pay for the top position in the search engine results page, we need to make good use of that opportunity.
Our paid advertising services are also available for improving the presence of your business in the different social media websites. With the help of precise tactics, it is possible to re-target all the visitors who did not convert the first time. The full-service paid advertising offers available from our end can help you to fulfill the key performance indicators while achieving profitable ROI. Just like the other services available from our end, we start with a discovery process and follow it up with new account creation in the respective networks. If you are not satisfied with the current performance of your PPC campaign, we can help restructure it for optimal performance.
Social Media Marketing
When it comes to engaging with your audience or increasing your brand awareness, one must never underestimate the role played by social media networks. Our multifaceted approach to social media marketing focuses on engaging with your followers via carefully crafted promotional content. Customers are more inclined to do business with you if they feel that someone listens and appreciates their thought process. Our social media experts are there to develop and bolster relationships with your current and prospective customers. We are also aware of the so-called “social influencers” who can play an important role in getting everyone talking about your brand in no time.
The type of content published in social media networks is far from promotional. Our team can create valuable and entertaining content that will only prompt the readers and followers to share it with their loved ones. Such content will help in presenting your brand and business with a fresh face on the different social media networks regularly.
Getting Started with Our SEO Agency in Orange County
When we get your business site maximum exposure online, it affects your bottom line. You will begin to experience a sharp increase in the flow of revenue. After an initial consultation with our clients, we audit their websites to list out all the SEO deficiencies. This allows us to know what we need to do to get their sites to the front page of the search results. Talk with our strategists today.