Search engine optimization (SEO) is the process of optimizing websites so that they appear in the top search results. How can an SEO company help your business? These companies apply proven and proprietary strategies to optimize your business site. With proper on-page and off-page optimization techniques, your business will connect much more easily with the qualified customers. You can end up saving a lot of time and money by hiring OneIMS. We will take care of all your internet marketing goals and objectives.
While it is important to optimize your business site for the search engines, we must never forget about the end-users. Optimizing the site for your consumers will effectively attract the attention of search engine giants like Google. We will discuss all these in detail in the rest of the sections.
Increasing the Organic Search Score with Website Optimization
As expected, we will begin by optimizing your existing business site. Both Google and the end-users love to visit a visually-appealing website. Naturally, your business site must also reflect this attribute. Impressing all those who decide to check out your site is the first step. Google calculates the total time people spend browsing a site. Now, if your website is unique and visually appealing, people will spend more time browsing it.
We have worked with clients with business websites and the ones who did not have a website at all. Regardless of your present situation, we are happy to lend our services. Competing for the highest rankings (for your site) becomes a simple task with OneIMS. If your business site already exists, then our work is somewhat simplified. We will take the same site and try to improve it. We can incorporate design elements and develop it to give the site a fresh new look.
Not every business owner will have a website. If you are in the same situation, do not feel alarmed. We have website templates that you can use to select a site that matches your vision. Feel free to check out the work that we have done for other clients in Ohio. It is difficult to get good rankings with duplicate sites. So, our team will customize the existing templates so that your business site ends up looking unique.
Throughout the website designing and development process, we will ask for your inputs too. We do not stop after merely putting the branding of your business and its logo on to a preset template. Our experts will try to incorporate your personal tastes and preferences into the site as well. Upon looking at the finished website, no one will ever tell it all started from a simple template! Design and development works on the site will often happen together.
At the end of the day, it is all about building a site that makes sense to the visitors. A website which offers easy user experience also contributes a lot to its organic search scores. After coming to your site, visitors must be able to able the desired information with minimal clicks. Likewise, your site must also be fast while loading in various devices. People expect websites to load fast. Today, few people will have the patience or time to sit around and wait for the entire site to load.
Apart from hosting a website on a high-speed server, what else can we do to make it load fast? We do this by working on the site’s backend so that we end up optimizing the coding process. Optimized codes will withstand the long-term effects of time and technological advancements. Still, we keep a tab over the site’s loading speed every month. We do this to make sure that the site is functioning perfectly as intended.
Content Optimization with An Experienced and Knowledgeable Team
Looks determine the popularity of a website only up to a certain extent. It is the content present within the site that matters. A team of content writers who are professional SEO specialists can generate the best available content for your site. Every service or product you sell will have a dedicated web page within the website. And the content created for these web pages will include certain essential keywords.
This step is easy to understand when explained with a suitable example. If you own an automotive repair shop, OneIMS will work to rank your site for keywords like ‘car repair’. Keywords or phrases related to ‘car repair’ will also be there in the content created for your site. The underlying idea is to use the exact keywords prospective customers might use on Google’s search bar.
The best way to find these keywords is by using Google’s Keyword Planner Tool. After getting some idea about the keywords, we utilize our own proprietary software to locate the most relevant among them. Our software allows us to accurately estimate the competition levels and the probability of conversion while using these keywords. Various such aspects come into the scenario while we are optimizing the website with keywords.
After creating the website content, we will start focusing on generating blog posts for your business. The long-tailed keywords found earlier (via keyword search tools) are useful while writing blog posts. The blog will contain additional information about your products and services. For instance, considering the earlier example, blog posts can be about various how-to and car detailing or cleaning projects.
Custom-made Content Marketing to Build Brand Recognition
At times, we need to promote the content so that it finds favor in the eyes of the others. Moving the content out to as many sites as possible is the first step of content marketing. We do this by reaching out to the other website owners with their share of followers. If our articles are valuable to these followers, then the website owners will only be happy to host them. While sharing these articles, there will be an inbound link to your site too.
This is one of the actual benefits of search engine optimization. If a site has many links to it on other websites, then it works out to be advantageous for us. In other terms, Google likes it if inbound links to your site is present in several other websites. This in turn implies to Google that your website is popular among certain sets of people. Search engine marketing is all about getting the attention of both Google and the end-users.
A lot of content marketing will take place in the popular social media websites too. Promoting the articles on social networking sites comes with its own share of advantages. People who visit these networks will share the articles if they like the content. The more the number of people sharing the articles, the more the web traffic you can expect to your site. Marketing in social media will also help Google to take note of your offerings. Thus, it is indeed possible for your site to get improved rankings.
Turbocharging Digital Marketing for Your Business with Social Media Management
Earlier, we had briefly considered some of the important aspects of marketing your business in social media. Apart from engaging in marketing activities, we are also adept in managing your social media accounts. It is important to locate all the customers who are visiting the different social networking websites. Only after locating them, it will be possible for us to study their interests. All these data will show us the most appropriate way to engage with your target audience.
Managing the social media accounts for your business is a full-time job. Our team of marketers will post daily (on your behalf) and will work in the background to promote these posts. Our daily routine will also include replying to the comments made by your followers. We will also reply to the direct messages received from customers. Offering excellent customer service via these platforms allows the others to take note of your business.
By now, you might have seen various advertisements while browsing social networking websites. Your business can also join the party with our help. Creative effective ads to show up in the social media sites is a task best left to the experienced professionals. It is possible to fine-tune these ads, so that they will show up to a specific set of people. Yes, the social media websites come with all amenities included to conduct a market study and create converting ads. Showing the ads to a specific group will also increase your average ROI too.
Pay-per-click internet advertising is another avenue we consider to promote your site online. We will consider this marketing technique too in the sections below.
Enjoying Instant Visibility for Your Business with Pay-Per-Click Advertising
At the first glance, PPC might appear like an expensive proposition to promote your business online. PPC tends to become expensive only when inexperienced campaign managers are handling the situation. The scenario is the exact opposite when someone with experience comes in to take care of PPC advertising. The seasoned professionals will come up with a marketing strategy take will work perfectly with the current market conditions.
Google AdWords is the tool of our choice for conducting PPC advertising. A well-managed search campaign will deliver sales and will also generate paying leads. It is vital to spend your hard-earned profits wisely. The best thing to do is to seek the help of a knowledgeable PPC campaign manager. This is a cost-effective manner to market your brand.
After launching the campaign, OneIMS will always monitor it for changes. This will allow us to respond quickly while keeping your campaigns effective.
Bringing in More Customers with Local SEO
Local SEO deals with geographically relevant search queries and web traffic. Many business owners tend to underestimate the importance of local SEO. Our experts will start by analyzing your existing local market. They can then create an efficient local SEO strategy so that your business gain visibility among the local audiences. Do bear in mind that the general SEO strategies work differently for your business.
Local SEO usually begins with the creation of a Google My Business (GMB) account for your firm. At the same time, we will analyze all the inbound and outbound links along with the site’s content. The information presented via GMB should be akin to the info present in your business site. Errors or inaccuracies in the GMB data can negatively affect your site’s rankings.
After creating a GMB account and making sure that everything is working as intended, we will move on to citations. Your visibility in the local search results depends on lots of online citations for the company. Submitting your business information to as many online directories as possible is our strategy. With hundreds of citations, the chances of local people finding your business increases. Google will also love the fact that your business gets lots of online mentions.
Another local SEO marketing strategy is to create geo-targeted content for your site and blog. Our writers will create content using while adding information about your town or city in the articles. Google will now understand who they should show your articles and blog posts to!
An important aspect of local SEO is online reviews. As an honest business owner, you will need to take steps to encourage your customers to leave reviews. Google places undue weightage with these reviews. If a business gets reviewed, Google will decide to show it to more local users. Managing the reviews while running your business can get hard. Therefore, we will step in to manage the reviews. It is not possible to satisfy everyone. Naturally, your business will end up getting a couple of negative reviews too.
Negative reviews require immediate attention from your end. You might need to take care of that customer. Responding online will let the others know that you care for them. The logic is plain and simple – no business has ever grown while ignoring their complaining customers!
Online Reputation Management and Search Engine Optimization
Managing your online reputation is essential if you wish to succeed in bringing in more paying customers. If your business ends up getting a bad reputation, it will negatively affect your ROI. OneIMS will mitigate or eradicate any reputation issues your business has faced online. It is very much possible to scrub off any posts and articles that highlight your business negatively on the internet. This aspect might be news to some; but we have done it for several of our clients.
Online reputation management is a delicate niche that involves much work happening in the background. We will create additional sites and work in social media to scrub off unwanted viewpoints about your firm. We might also get in touch with other website owners to bury the hatchet. When people search for your business online, they need to feel pleased. Annoying them with unwanted information will only prove to be harmful eventually.
Managing Macro and Micro-Conversion Rate Optimization for Your Site
If you think about it, bringing people to your website is easy. If you can optimize your site for the search engines, online traffic will begin to flow into the same site. However, what happens after someone decides to check out your website? Did they make a purchase? Did they fill out their information on a form? Or did they request for a quote for your business?
You will have to work on micro and macro-conversion optimizations to achieve the desired goals. If you are too busy, then we are more than happy and willing to help. OneIMS uses some of the latest conversion tracking tools to study and analyze the visitors. When people leave your site after visiting it, we will know what exactly went through their minds. Conversion rate optimization (CRO) is all about eradicating any factor (in the website) that is standing between you and your paying customers.
Tracking the people who come to your site is something nefarious or illegal. We simply track what people do soon after the site loads up in their device. Our tracking tools will allow us to study the exact clicks made by these visitors. CRO happens every month because we must make the necessary improvements occasionally. Thanks to our services, you will see the conversion rate increasing with the passage of time.
Why Should You Get in Touch with Us?
OneIMS is a full service digital marketing agency. Our SEO team has created custom strategies for several clients in Ohio and the nearby states. The digital marketing goals of your business might be different from some other business. This can in turn explain the importance of creating a custom-made SEO marketing strategy for your business.We ask you to look at our record of accomplishments before hiring us. With proven strategies meant for building brand recognition, we have helped several business owners. Any college intern with a laptop can take a shot at SEO. However, only specialists in the field with years of experience can make profound changes to your website’s online ranking.Please talk with our SEO strategist and ask for a free website audit.