Local SEO is the process of managing your business visibility to drive customers to your door with an online strategic plan.
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Why Local SEO?
Your customers surround you – but do they know you exist? Local SEO is the process of managing your business’ visibility to drive customers to your door with an online strategic plan. With the majority of users now accessing information on a smartphone rather than any other other device, an online marketing strategy must meet this demand correctly to get results.
Google local SEO is a specific factor in the strategy, as Google constantly updates their algorithms to identify issues such as false local addresses and other black hat marketing strategies – which are in the end, guaranteed to fail. At OneIMS, our team is committed to producing results with customized online marketing programs that produce real-world results.
What is Local SEO?
The search engine results page on a smartphone now delivers a small set of local listings that meet the search criteria entered by the user. It is imperative that the correct actions are taken so your business is visible in local search results. To achieve visibility demands several ongoing marketing actions performed across multiple platforms, including updating and correcting directory listings, on local search platforms, review sites, social media platforms and a range of others. As Google is continually engaged in producing superior results for users, this is never a static activity, but involves a continuous set of actions to meet new requirements. In essence, local SEO should be viewed as an activity that must be managed correctly and continuously – it is never successful as a “one time” activity; it must be continuously updated to attract local customers or clients.
Local SEO Optimization
Local SEO optimization is working with both technical and content-based actions to increase search visibility for local brick-and-mortar businesses. When performed correctly, it will drive customers to your door seeking the services or products you provide to your community. These actions include reputation management to ensure ratings are positive, along with local engagement on social media, relevant video content, and other factors in a fully-developed online marketing plan.
Auditing Your Local Online Presence
The initial step is to audit the condition of your business’s current online presence, and how various facets may be impacting local search — issues such as negative reviews, lack of listings, or incorrect listings on critical local and national directories. Rankings called “hyper SEO” that indicates your business is relevant to your specific geo location through associations with other local enterprises also aids in fueling a strong online presence, and driving real-world, buying customers through your door.
Mobile Search and Local SEO
The astounding upsurge in mobile device use has had a significant impact on effective local SEO, along with website development. Users are sophisticated and are unwilling to wait more than a second or two for a page to load – they simply leave. Website development must match the needs of the current potential customer, and provide fast-loading data, relevant content — and answer questions posed by users, whether “around me” or other query with the least possible delay.
Knowledge is Strength in Local SEO
A strong and deeply experienced local SEO company will provide you with a wealth of information, statistics, and successes they have achieved, rather than simply a compelling sales pitch or flashy website. It is vital that you are aware of the difference between a start-up SEO marketing company and a highly-skilled, experienced local online marketing firm to avoid wasting your hard-earned money on a program that produces little to no result. It happens. At OneIMS, we are proud to say we are the real thing. Check us out.
Choosing a Local SEO Marketing Firm
While there are countless companies getting into the game, presenting themselves as “local SEO experts,” these companies are often established with little thought or background to have the experience and depth of knowledge to support claims about producing results. It is wise to be wary when choosing a local SEO company, no matter how appealing a sales pitch, and perform due diligence before you commit. At OneIMS, our team is proud of the depth of knowledge we have gained over our years in business, and the results we continuously achieve for our clients.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
OneIMS has Been Instrumental in Growing our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working with OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied with the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.
OneIMS has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.