Content is still in its heyday, effortlessly acquiring new followers on behalf of brands big and small. While copywriters attract them with resoundingly crafted words, and while video producers engage them with bite-sized YouTube visuals, photographers capture their interest as soon as they say cheese.
In fact, content with images gets 94% more total views.
As a businessman, you can only imagine how this translates to an overall ROI.
And,where better to post your brandable images than on the queen platform of all things visual –her majesty the Instagram? When it comes to user engagement, this social network trumps both Facebook and Twitter, thus guaranteeing the quickest and farthest reach in the business part of the online realm.
Apart from the fact that images convert faster than text-only content, and regardless of this social media giant being one of the most popular platforms on the internet –currently boasting over 500 million active daily users and 40 billion shared photos –Instagram is very beneficial for marketing too.
What makes it such a convenient place for building online brands?
Instagram is centered on storytelling, and everybody loves a good story, including your own audience. They are eager to meet the people behind the products, which is something that this network thrives on. Instagram Feed and Stories are picture-perfect for creating brandable narratives and personalities.
As a social media platform, Instagram promotes engagement and community interaction. Brands can spark conversations with hashtags, inspire action with images, and connect with their audiences on a more personal level, all while gathering precious feedback and consumer insights on a massive scale.
Finally, Instagram is a valuable source of brand mentions, which enables you not only to track your own reputation but also to snoop on your competitors’ products and marketing campaigns. All this and more makes this visual platform a fruitful ground for establishing and controlling online presence.
Instagram may be brilliant in the context of new-age branding and marketing, but that still doesn’t mean that you can use it to build your business overnight. Like on any other social network, campaigns need to be thoroughly planned, beautifully executed, vigilantly monitored, and frequently measured.
In between brainstorming ideas, shooting photos, and engaging with the audience, Instagram marketing takes a lot of time and creativity. While the creative part of the process is mainly yours to think through and actualize, Instagram account management can be (and should be) put on auto-pilot.
This calls for professional Instagram management service that relies both on automation tools and branding expertise to keep boosting engagement and expanding your following. And, when it comes to Instagram marketing companies, you’ll hardly find a better and more devoted team than OneIMS.
Our team at OneIMS is equipped with marketing experience and cutting-edge tools that guarantee Instagrammable campaigns and maximum reach. Here’s a brief overview of what we can do to help:
We’ll use our entire diapason of Instagram account management and marketing tricks to boost your posts and make them visible to active and passive users alike. Reinforced with gorgeous photography, amusing stories, and eye-catching captions, your campaigns will get real Instagramlikes in no time.
Be they on disappearing Stories or on scrollable Feeds, Instagram videos are a perfect opportunity to take your audience behind the curtains and allow them to meet the personality behind your brand. Alternatively, you can take the traditional ad approach –in either case, we’ll make sure they are seen.
Your Instagram impact will be measured in followers, which means that you need to target exactly the audience that will find your posts –and brand –irresistible. Leave that to us, and we’ll comb every corner of Instagram to discover new followers and add them to your meticulously managed account.
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!