Lead generation for e-commerce enterprises requires a great breadth of technical knowledge and expertise of all the facets of effective SEO marketing. At OneIMS, our team works with a wide range of e-commerce enterprises to manage the critical aspect of driving conversions – with strategies that work. The critical elements in a successful campaign start with an evaluation of the current actions being taken by your company, your financial goals, and what the competition is doing.
Any e-commerce strategy must include ongoing content creation to drive more users to the site. Once they land, it is imperative that every user action is directed, easy to understand, inspires confidence, and produces conversions. While simply stated, the factors that go into e-commerce SEO include constant attention to content various platforms, including social media, review sites, and other platforms relevant to your products to increase ranking on Google.
The existing content on product pages must be correctly optimized and continually updated. E-commerce SEO is not a one-time activity, but an ongoing, agile set of actions to address user response at every level. All product pages must be optimized with the correct keywords, which are often missing completely. Other actions will be purely technical in nature – but both technical and content issues must be managed with top level skills to produce results.
At OneIMS, we are proud to have gained a reputation for excellence in this complex field. Our team drills down, evaluating hard data and trends when establishing an effective SEO strategy that will get results where it matters – the bottom line.
Any online store will fail to meet sales goals if the site architecture fails to function as it should, meeting user expectations in navigation, internal linking, and simplicity of use. A full evaluation of your current site is a necessary step in a fully-developed, effective e-commerce SEO strategy. Your site may need to be tweaked, updated, and optimized as the initial step. The evaluation will include a review of your main menu, secondary menus, and the functionality, accuracy, and speed of a search feature. Evaluating these critical technical factors is a first step in increasing sales in an online store.
While a beautiful site is appealing at first glance, design plays a huge role in UX. Factually, too many distracting design elements, no matter how artistic, have a negative impact on conversions. The home page is the central focus, delivering your branding and message, but should be exceptionally simple to navigate, with visual cues that draw users eyes to additional content “below the fold” with multiple, simple access points leading them directly to the product. Once landing on the product, the design elements must direct the user to convert without added distractions or complex user actions that lead to a bounce.
Watching how users navigate your site with the use of advanced analytics makes it possible to keep your site alive and producing sales. Every day can bring challenges, including Google algorithm updates. Every detail, with attention on critical data harvested with our advanced analytics program will drive actions such as updates on main page, product pages, or addressing customer reviews and feedback. Ongoing monitoring of user interaction with your product pages – where users linger, and where they bounce, are critical factors in an effective e-commerce SEO strategy.
Our team of professional e-commerce SEO experts are proud of our deep knowledge and experience in this complex field. We work with e-commerce customers, large and small, to drive an improved user response and drive higher numbers of conversions. We know e-commerce from the bottom up – from the technical side to design, to optimization. We invite you to find out more.
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!