The Best Chicago SEO Agency
Are you looking for an effective SEO firm in Chicago that can help your business achieve its greatest heights? Turn to OneIMS for all of your Search Engine Optimization, Pay-per-Click (PPC) and other online marketing needs.
As a search marketing company, we are expected to deliver the best results. OneIMS offers customized strategies in keyword research, optimization of on-site and off-site content, content marketing, social media management, and many other online marketing tactics depending on the specific business goals of your business.
Our primary goal is to generate more leads for you, which is what makes SEO campaigns worth the effort. If you want to get the optimal return on your marketing spend, we will help you achieve that. OneIMS is one of the best Chicago SEO companies that can truly help your business stay above competitors.
What Exactly is Search Engine Optimization?
Search engine optimization (SEO) is a process that utilizes content and targeted keywords to increase a website’s relevancy and traffic through “organic” search results, which is different from the ads and Sponsored Listings strategies seen with pay-per-click (PPC) campaigns. A couple of the greatest benefits of SEO are: 1) you will not incur cost for each visitor that comes to your website by finding your listing in organic search results 2) by naturally ranking in search engines you will attract leads of higher quality who are actively looking for your products or services.
What businesses need to understand to succeed in today’s SEO environment is that SEO is no longer simply about keywords, rankings, and backlinks. SEO encompasses a lot of aspects that can be difficult to manage on your own, and old practices are dead. These days, you have to create content that warrants attention and rewards from major search engines. Companies can no longer cheat with stuffed keywords and link spamming and expect to succeed. An experienced company can significantly help your website stay on top of current SEO practices and use them to your advantage.
Our team of SEO specialists can integrate effective search engine optimization practices to make your website more visible and target your audience with more precision. We only use white-hat strategies combined with innovative customized solutions to give you the best results possible. Unlike other companies, we don’t depend on gimmicks or questionable tactics in our SEO practices. Instead, our goal is to work with you to develop a systematic SEO strategy that meets the specific needs of your organization, which can allow you to benefit from leads of higher quality and better ROI.
Get the Right Solution with a Reliable Chicago Search Engine Optimization Company
There are many benefits to choosing OneIMS to handle your online marketing efforts. We will work with you to develop a complete campaign that gives your business everything it needs to succeed online in the long term.
Benefit from Complete Transparency
At OneIMS, we want to make sure our SEO clients understand every aspect of their campaign as we work with them. We will keep clients informed through consistent and real-time reporting and regular communication that goes in-depth with every campaign. We use Clickx.io, our state-of-the-art marketing intelligence platform, to track, measure and report on the key performance indicators of your marketing campaigns, so you could take informed decision on your marketing investment.
Avoid Confusion with Validated Leads
Certain companies often report a lot of data that isn’t relevant to helping a business succeed, including spam, misdials, and other impertinent data. Unlike other SEO companies that will neglect to make sure that your leads are valid, we will identify and report worthwhile leads to allow you to evaluate them along with your campaign.
Get a Complete Marketing Campaign
Companies won’t truly benefit by addressing only one or two aspects of their SEO campaigns. OneIMS will provide you with a complete campaign that addresses issues in all areas of your marketing.
With a full OneIMS SEO campaign, you can receive services including:
- Initial analysis and evaluation of your current SEO efforts
- Detailed keyword research and full analysis of your industry to effectively reach your audience
- Competitor analysis that helps you understand competitors’ strategies and find ways to rank above them
- On-site and off-site optimization
- SEO content writing, including website content, landing pages, and blogs
- Sitemap submission to Google and other major search engines
- Optimization for press releases
- Backlink acquisition through brand mentions and content marketing
- Local SEO and business profile optimization
- 24/7 online reporting access to monitor campaigns in real time
- Social media strategy and campaign ideation
- Web redesign consultation
- Blog and content marketing strategy
What You Need from a Chicago SEO Firm to Form a Successful SEO Campaign
As the SEO landscape continues to change as it always has, it’s necessary for businesses to keep up with these changes. Companies that rely on in-house SEO may use outdated strategies that don’t bring results and serve as a waste of resources and money. OneIMS is a Chicago SEO agency with extensive experience and knowledge in SEO to keep your campaign up to date on a consistent basis. We keep up with the latest trends to keep clients ahead of their competitors, while also allowing them to spend more time on running their business.
Here are several areas that OneIMS can cover to make your SEO campaign a success.
Local Search Engine Optimization
If you’re a brick-and-mortar business that is located in or around Chicago, serves people in the Chicagoland area, or sees Chicago as a target market, you’ll need to go after Chicago-based keywords that help reach your demographics.
Companies can benefit from newer local optimization strategies, which include:
- Structured data – Using this allows important locally targeted content to appear in highly visible sections within Google search results
- Citations and brand mentions – These elements are vital for local Google rankings
- Google Plus company page – Setting up a consistently updated company page on this platform can largely benefit your business
Through these local search strategies, businesses can attract the leads that are looking for services and products in the exact areas where you offer them. These strategies are effective in all geographic markets and we have successfully designed and executed such local SEO strategies for clients in 100s of metropolitan areas all throughout the United States and Canada for business in different industries.
Mobile SEO Strategy
In today’s smartphone-consumed world, having a mobile-responsive website is more important than ever. Considering more people now access the internet through mobile devices than desktop computers, and the fact that over 50% of searches target specific locations according to Google, you need a mobile-marketing strategy that can reach those local consumers.
As experts in both SEO and mobile-friendly web design and development, we can help you gain more traffic and leads with a customized mobile marketing strategy to reach your target audiences across all mobile devices. Our SEO tactics, coupled with precision targeting, can expand your reach and brand awareness.
Backlink Acquisition and Digital PR
A large amount of keyword-targeted content can significantly increase your website relevance in the eyes of search engines. However, another aspect that you need to implement as part of your search engine marketing is building quality backlinks to increase your domain authority. This entails finding quality mentions about your brand on other highly relevant and authoritative sites. This process is often referred to as off-site optimization or link building. There are multiple ways to acquire backlinks to your site that can draw higher traffic to your website through off-site optimization. At OneIMS we use Digital PR, guest blogging and targeted outreach to industry publications to acquire brand mentions and backlinks. With an ample amount of high-quality links throughout the internet pointing back to your website, you can experience better overall ranking over time.
Experienced Staff Who Can Cover Every Aspect of Your SEO Campaign
SEO requires experts, including experts in keyword research, competitive analysis, content writing, technical SEO, website development, data analysis and more. There is no single person that can do it all and do it well. In addition to that, since the Google Algorithm is constantly changing, you need to be constantly researching and learning about what’s going on in the digital marketing space. One of the issues many companies have when managing SEO campaigns internally is that they have just one person performing all of the different duties involved in successfully managing a Search Engine Optimization program. Because of that, they lack the competitive advantage speed on base. Or they are not using digital marketing intelligence software such as Clickx.io to measure the performance of the online marketing campaigns in real time, thus cannot properly optimize the campaign or realize the ROI in a timely fashion.
When you entrust your website and online marketing to OneIMS, we have the talent you need to make sure your business doesn’t suffer from a lack of focus and expertise. We have a team that includes experienced SEO consultants, web designers, developers, copywriters, editors, and project managers to maximize your digital visibility and online reach.
In-Depth Online Reporting
We understand that seeing is believing for all of our clients, which is why we provide each of our SEO customers with a suite of online reporting tools. These tools include:
- A user-friendly dashboard
- 24/7 access to SEO campaign performance
- Access from any location with internet connectivity
- Ability to track campaign performance from day to day
- Multiple website tracking
- Detailed monthly reports for analysis and evaluation
With all of these aspects addressed in your campaign, you’ll begin to see your website perform better in search engine results and attract more ideal prospective customers.
Contrary to what some Chicago search marketing companies might tell you, increasing your website’s visibility is not an overnight process. However, our comprehensive holistic SEO process can help make sure that our efforts give you the results you desire.
Our complete process involves four phases that can help cover every aspect of your website.
This phase involves all of the initial benchmarking and goal setting. Throughout this phase we will analyze and evaluate your existing website and current rankings, and subsequently develop an effective strategy that can help you achieve the desired results.
Companies can benefit from newer local optimization strategies, which include:
During the planning phase, OneIMS will perform extensive research into your industry, incorporating any input you provide us. We will evaluate your keyword selection and website content to determine the best ways to improve them. We’ll work with you to develop an SEO strategy that is both realistic and effective, helping you achieve higher rankings.
The action phase involves getting to work on your website. During this phase, we’ll begin both on-site and off-site optimization, and verify that your website is working the way it should. We eliminate broken links and replace them with working ones, label images with alt text, and write optimized header tags and meta tags based on specially targeted keywords. We’ll also submit your sitemap to search engines, submit your directory, write and publish relevant press releases and articles, develop a fully optimized blog, and optimize your social media networks.
The fourth and final phase of the SEO process is crucial to helping your business rank as high as it can on search engines. We analyze campaign results and determine how the campaign has been successful, while also figuring out how we can further improve your campaign. As your business grows, we’ll make sure that your campaign grows with you to accommodate increasing demand and other areas that need more attention. You’ll never have to worry about falling behind in SEO simply because of additional services and locations. We’ll keep every aspect of your business covered as it expands to new markets and areas, allowing you to acquire the highest amount of quality leads and consistently improve ROI.
Steps to Improve Your Online Presence
At OneIMS, we have a systematic process and proven methodology that we employ to help our clients establish a strong online presence to acquire and retain new customers. Our process consists of the following steps:
Defining the Business Goal:
One of the first things we do is define the specific goals of the campaign to align the with the business goals. Once we identify the business goal, our process starts off with:
Our SEO and content marketing team will perform in-depth keyword research to:
- Identify the proper keywords that would attract the right audience
- Identify the keywords that your site might already be indexed and ranking somewhere on the top 10 pages
- Identify search volume and competitive nature of the terms
Upon completion of keyword research, we move on to
Website Review & Audit:
We perform a comprehensive analysis of the owned and earned media to determine the opportunity and the areas for improvement.
The review consists of the current:
- Content strategy (Written and visual)
- Conversion strategy
- Google Analytics report
- Google Search Console report
- Backlink profile
- Social media profiles
- Technical SEO
- Keyword rankings
- Website architecture
- Digital PR
Then we move on to completing a:
As part of the implementation plan, our SEO and content marketing specialists will conduct a thorough analysis of your competitors’ online presence and market share. Often times in the online marketing space, your real world competitors may not be the only ones you would compete with as search engines will display anyone that is actively and ethically promoting their business online regardless of where they are physically located. By assessing your competitors’ online strategy we will reverse engineer what they are doing to achieve your marketing objectives.
Our competitive analysis is consist of reviewing competitors’:
- Keyword strategy
- Backlink strategy
- Content strategy
- Technical SEO strategy
- Conversion optimization strategy
- Social media strategy
- Digital PR strategy
- Paid media strategy
- Video Strategy
Then we move on to developing a:
Just like fitness trainers provide diet and exercise plan personalized to the individual’s health and wellness goals, it is imperative that you have an effective game plan for your online marketing campaigns. Once the business goals have been defined, keywords have been identified, website audits have been performed and competitor strategies analyzed, our SEO and content marketing team will develop a game plan that is designed to set your business on the course for online marketing success. The success of your campaign is dependent on a strong commitment to adhere to the plan in the long run.
Once the campaign strategy document is designed and developed, the campaign execution can then begin. Our SEO and content marketing team will begin to follow the online marketing roadmap on a monthly basis to successfully execute your campaign. Just like an effective fitness program is of no use if it is not meticulously followed and adhered to, you need to be committed to the game plan in the long run to see sustainable results and to maintain competitive advantage with your online marketing efforts. And just like Rome was not built in one day, your strong online marketing landscape is not something that you can achieve in a month or two.
Campaign Tracking & Reporting:
You cannot optimize what you don’t measure. At OneIMS, we take tracking and reporting very seriously. We have invested millions of dollars and years of experience in the online marketing industry to build a platform that measures and reports the key performance indicators that will provide a clear indication of how your campaigns are progressing. Our reporting platform gives you a 360-degree view of your online marketing efforts, starting with keywords, traffic, lead conversions, and call analytics to name a few. We also keep track of historical data so you can compare your progress.
The cycle continues with Ongoing Monitoring & Optimization:
As part of the ongoing marketing initiative, our online marketing specialists will monitor your campaigns on a regular basis using our state-of-the-art online marketing reporting tools. We will review search trends, traffic patterns, visitor flow, incoming phone calls, and conversion ratio, and make the necessary optimization to ensure the optimal ROI and outcome.
Work with the Best Chicago SEO Agency
When looking for the most effective SEO solution in Chicago, you should make sure the search engine optimization company you choose can give your business what it needs to succeed. The OneIMS team can develop a completely customized solution using a holistic approach that other companies don’t provide. With our help, you’ll be able to see an increase in qualified leads with higher rankings that keep your business above the competition.
Consult with us today to get started on improving your business’s SEO efforts. We’ll help identify any weak areas that you should address and work with you to maximize the strength of your SEO campaign.
To get started today and receive a free quote, call us at 1-888-663-4671 and we’ll discuss your business’s specific needs. We’re ready to help you immediately.