Video

5 Posts

Backlink Strategies for Small Businesses

Backlink Strategies for Small Businesses

  Google’s algorithm changes have refocused on quality, which has impacted the way backlinks are built. Quality backlinks are favored by Google, while the use of old techniques may lead to steep penalties for small businesses, including a de-indexed website. Simply stated, a backlink is generated when another site links

Video or Text Content For The Brand?

Video or Text Content For The Brand?

When you click onto any news website these days, you’ll notice a healthy mixture of video content as well as traditional text articles. Varying content formats is a great way to keep your site’s visitors engaged, and it’s also a great way to reach more people—some people don’t like reading,

Inbound Marketing: Video Tells Brand Story

Inbound Marketing: Video Tells Brand Story

Approximately 3 out of 4 adults make purchases after watching branded videos online. Between mobile use and the rise of video in social media, video content is becoming a preferred method of delivery for many customers, particularly in B2B industries. Because the purchase process can be more complex for a

How to Get More People to Watch Your Videos

How to Get More People to Watch Your Videos

Embedding video onto your website can increase the amount of time visitors spend there, but too often, videos miss the mark and not enough people watch them. When used effectively on landing pages, internet marketing videos can increase conversion rates significantly. So what are some things you should be doing

Marketing Benefits of Web Video

Marketing Benefits of Web Video

Just a few years ago, online marketing videos seemed like little more than a perk for businesses large and small—an unnecessary expense that could make your site look high-tech, but not something that generated much return on investment. To say that times have changed would be a serious understatement. Video

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