Online Marketing

Google is hands down the most reliable way to drive clients to your business. 72% of business executives begin their online experiences using a search engine. B2B decision makers, on average, conduct 12 searches before engaging on a specific brand’s site, according to Google. If you’re already aware of these

Let’s be honest: Many people see marketing as a necessary evil. If you’re one of them, you need to embrace marketing. Because one of the main determinants of gaining leads and customers is great marketing. Contrary to popular opinion, great ideas don’t sell themselves, great marketing does. For example: Our

On-Page SEO can be complicated. But today, I’ll break it down (step-by-step). Why? Because there’s a smarter approach to dominating search results and driving lots of organic traffic to a company’s website! That’s exactly what you’ll learn in this practical guide. If you’ve been struggling to attract leads and customers

Did you know that Digital PR is all about: Influencing Engaging, and Building relationships with your customers? Yes, it is. The engagement and relationships happen on the web, where you can find your ideal customers on social media networks, blogs, news sites, or while they’re searching for information on the

Is your business getting the attention it deserves? There’s a skill that business executives and marketing team must master if they want to thrive in this competitive online marketing environment. That ‘skill’ is the ability to create demand for their goods and services — connecting and establishing trust with their target

Let’s show you how effective B2B marketing can help you to attract more clients and dramatically grow your revenue. In this in-depth guide, you’ll learn how Xerox grew from 12,000 customers when it launched in 2009 to 135,000 in 3 years? Isn’t that impressive? Or how do you explain that

If you want to sell better to more businesses, I wrote this guide for you. Here, you’ll discover how AXWAY, Salesforce, HubSpot, Dropbox, and other B2B companies leveraged digital marketing strategies to grow B2B sales conversion by over 1,100%. In fact, Dell generated an average of $265,000 in additional revenue

Do you know why improve your lead generation efforts. More importantly, you’ll learn how to study your market, select the right keywords, and craft irresistible ad copy that will convert clicks to customers. What is PPC? PPC or Pay Per Click is a form of online advertising model in which

  For eye doctors, medical clinics and dentists, a local SEO strategy is the key to gaining new clients and opportunities. On the internet, a unified, active presence on multiple channels will result in more backlinks, higher authority and quality lead generation. To perfect your local SEO strategy, implement these

If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks

  Tracking web conversions from your Google, Bing, and other paid search ads is critical, of course. Every marketer knows that. But if that’s all the measuring you do, you aren’t doing your campaigns justice. What’s more, you might be making some incorrect assumptions about ad performance that are costing

  Want a look at how digital marketing changed in 2013? Take it from the world’s number one search engine. The digital pioneers at Google are on the front lines of the world’s web searches, and have recently released an infographic report summing up the ways that Internet marketing evolved

If you’ve been managing your own PPC campaign and aren’t quite sure if you’re getting any ROI from your marketing budget, it’s time to do an audit. While Google’s Ads platform is easy to use and accessible to anyone, it takes an in-depth understanding of campaign structure and the Google

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead

  In today’s Internet age, being a small business owner, operator or employee is often synonymous with being an online marketing expert. It’s simply not enough to have a decent website anymore; you now have to think about how everything associated with your company’s online presence (social media, blog posts,

  What happens on the Internet, stays on the Internet. When you decide to launch a brand, you inevitably open the door for it to be talked about and discussed online. This can be a blessing and a curse, given your aptitude to properly manage and protect your reputation. A

While it is important to have a website for your business that you like, you ultimately should be creating a website that appeals to your audience.  To make sure you’re running a website that visitors find appealing, you should take the time to evaluate the site. How Does Your Audience