Coronavirus has transformed the current economic landscape, with many analysts saying this is the worst economic downturn since the 2008 recession. As the economy continues to dwindle, the marketing and advertising industries are suffering heavily. Many companies have been forced to furlough or lay off employees. Clients are pausing ad
Since the digital age started, the number of marketing methods kept growing, and chances are you’ve heard about many different techniques. After all, marketers wouldn’t be marketers if they didn’t like inventing new terms. In the sea of disciplines, you probably came across “inbound marketing” (permission-based) and “outbound marketing” (interruption-based).
Over the past two decades, the B2B landscape has gone through so many changes. Among all the technologies that disrupted the industry, the internet is the one with the most profound impact. All those proven tactics to reach buyers, including direct mail, TV commercials, or print advertising, are not efficient.
Let’s dive in with these facts: The vast majority of Americans (up to 77%) now own smartphones. 70% of mobile searches result in a call, a purchase, or trigger a business action within an hour? A quick question, “Are you marketing to mobile users already or still on the fence?”
You’re probably thinking: How do I rank better than my competitors in the search engines? Well, let’s kick things off with some juicy SEO techniques that you can implement right now. Nothing beats a well-designed strategy that has worked for all kinds of companies. The truth is that you need
Is your business getting the attention it deserves? There’s a skill that business executives and marketing team must master if they want to thrive in this competitive online marketing environment. That ‘skill’ is the ability to create demand for their goods and services — connecting and establishing trust with their target
If you want to sell better to more businesses, I wrote this guide for you. Here, you’ll discover how AXWAY, Salesforce, HubSpot, Dropbox, and other B2B companies leveraged digital marketing strategies to grow B2B sales conversion by over 1,100%. In fact, Dell generated an average of $265,000 in additional revenue
This is the most complete list of B2B lead generation strategies on the web. Period! It covers everything from the basics to advanced strategies. In fact, you’ll find effective strategies (and tactics) which you can implement right away even if you’re just starting out. In this page, I’ll show you
Prepare for the new year by revisiting your marketing strategy As we are heading towards the dawn of a new year, it is a good time for many marketers to pause and reflect before continuing with the journey ahead. This phase should also mark the time to evaluate the strategies
Online marketing continues to change in many ways, which makes it important to keep up with the most recent trends and practice critical thinking, independent action, and consistent creativity. Using this basic guide, you’ll be able to learn more about the kind of mental exercises you’ll need to stay above
As a lawyer, there are times when business is so successful you can’t imagine when it might slow down. But eventually it will, and if you have slowed or stopped marketing efforts, then you may regret it. As with all business, marketing is important to the success of your law
Happy National Small Business Week! While this is certainly a time to celebrate how far small businesses have come, this day of recognition also provides the opportunity to think about some of the challenges small businesses face. Read on to learn more about some of the most common challenges in
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