Today’s featured business: Local Toyota Dealership The last blog post I wrote was very much focused on a large, nationally recognized brand. However, in this post I’d like to shift my attention to a more localized business. Yes, it carries the brand name of Toyota, but this particular dealership would
With the advent of social media, pay-per-click advertising, and other online marketing and advertising techniques, some companies make the mistake of forgetting about direct mail. Studies show that direct mail campaigns can still be very successful, particularly when they are done in conjunction with online efforts. Unsure of how to
As the digital age advances, it’s hard to believe that print media is still a worthwhile endeavor. Between PPC ads, corporate blogs and social media strategies, it may be easy to think that online marketing alone is sufficient to grow a business. As effective as online marketing campaigns can
Variable Data Printing allows you to adjust your direct mail marketing campaign so it is more customized and personalized. Using VDP means you can create more attention-grabbing direct mail pieces that appeal to your target market. What is Variable Data Printing? Variable Data Printing, or VDP, is a method of
Direct Mail Marketing can be a simple yet powerful way to get your message directly to your target audience. Smart Direct Mail Campaign A smart and effective direct mail marketing campaign can help your business grow by grabbing the attention of potential customers. Here are some of the benefits of
For this year you’ve already defined and set the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. It’s important to make sure that you have a cohesive marketing campaign in place that meets all of your needs
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