Content Marketing

22 Posts

7-Step Content Marketing Strategy for 2020

7-Step Content Marketing Strategy for 2020

A content marketing strategy is a requirement for generating traffic, acquiring leads, and increasing your revenue. Trust me, your competition is executing content marketing in ways you have never thought possible. And they’re getting amazing results too. I’ll share some success stories. That said, it’s time to do “Content Marketing.

B2B Content Marketing Mistakes <br><h2>20 Mistakes Stopping You From Generating Leads and Sales </h2>

B2B Content Marketing Mistakes

20 Mistakes Stopping You From Generating Leads and Sales

Here’s how effective content marketing is: Cox Media generated more than 84% boost in average blog views and 21% increase in referral traffic. Optum received generated over $1 million in additional revenue. That said, even though content marketing seems to have all the gems but for some reason, a lot

Increase Demand<br><h2>How to Increase Consumer Demand For Your Product and Grow Sales</h2>

Increase Demand

How to Increase Consumer Demand For Your Product and Grow Sales

How do you create consumer demand for your product? Trust me, it’s a tough question — the very thought of it scares B2B companies away. But here’s the truth: Customers don’t care about your product or business, what they care about is a solution to their problems. Funny enough, they

Content Marketing Hacks<br><h2>10 Content Marketing Hacks That Will Help You Attract Better Leads</h2>

Content Marketing Hacks

10 Content Marketing Hacks That Will Help You Attract Better Leads

The term “hack” as used in this headline means techniques for attracting high-quality leads in record time. Interestingly, they’re called hacks because they WORK EXTREMELY WELL and only a few businesses use it. When it comes to content marketing, trust me when I tell you that your competition is probably

B2B Content Marketing</br><h2> The Ultimate Guide to Generating Leads and Revenue With Content</h2>

B2B Content Marketing

The Ultimate Guide to Generating Leads and Revenue With Content

You’ve probably heard about content marketing before. In simple term, content marketing is the process of creating helpful content and using it to build trust with your ideal customers — so that you can promote your product or service to them for increased revenue.” But that’s not all we need

Link Building<br><h2>The Definitive Guide to Link Building That Works Today</h2>

Link Building

The Definitive Guide to Link Building That Works Today

Links are the lifeblood of your website. Without high-quality links, your company’s website will not generate traffic or leads from search engines. Period! Link building can be difficult especially if you’re just starting out. But I’ll show you the simple step-by-step guide that works for our 100+ clients. Link building

B2B Demand Generation <br><h2>The Complete Guide With 8 Strategies and Examples</h2>

B2B Demand Generation

The Complete Guide With 8 Strategies and Examples

Is your business getting the attention it deserves? There’s a skill that business executives and marketing team must master if they want to thrive in this competitive online marketing environment. That ‘skill’ is the ability to create demand for their goods and services — connecting and establishing trust with their target

B2B Marketing<br><h2>The Practical Guide to Growing Your Business Quickly</h2>

B2B Marketing

The Practical Guide to Growing Your Business Quickly

Let’s show you how effective B2B marketing can help you to attract more clients and dramatically grow your revenue. In this in-depth guide, you’ll learn how Xerox grew from 12,000 customers when it launched in 2009 to 135,000 in 3 years? Isn’t that impressive? Or how do you explain that

B2B Lead Generation <br><h2>Proven Best Practices to Multiply Your Lead Generation Efforts</h2>

B2B Lead Generation

Proven Best Practices to Multiply Your Lead Generation Efforts

This is the most complete list of B2B lead generation strategies on the web. Period! It covers everything from the basics to advanced strategies. In fact, you’ll find effective strategies (and tactics) which you can implement right away even if you’re just starting out. In this page, I’ll show you

Content Marketing for Accountants

Content Marketing for Accountants

Between a responsive website, helpful content and an active social media presence, some accounting firms are taking Internet marketing to the next level. Unfortunately, many others are being left behind due to ineffective strategies and implementation. Content Marketing: The Stats Content marketing is ruling the world of businesses online and

Healthcare Content Marketing

Healthcare Content Marketing

  In today’s digital age, patients increasingly turn to the internet to self-diagnose symptoms before picking up the phone and calling their primary healthcare provider. This is why popular healthcare sites like WebMD.com boast over 16 million unique visits a month in the United States alone. Even B2B healthcare professionals use the

Is Guest Blogging Right for Your Business?

Is Guest Blogging Right for Your Business?

  “Business blogging” and “content marketing” are two key phrases that have defined online marketing over the past three years. Businesses that invest in online content generate three times as many leads as their competitors at only 38 percent of the cost. Despite this, many startups aren’t harnessing the full

3 Types of Content to Break Up Articles

3 Types of Content to Break Up Articles

Content marketing is all about keeping things fresh and interesting for your readers. Informative articles are great, since you can deliver a message, news, or facts about something and you know that when someone reads it, they’ll learn something. But the truth of the matter is that simply posting article

Video or Text Content For The Brand?

Video or Text Content For The Brand?

When you click onto any news website these days, you’ll notice a healthy mixture of video content as well as traditional text articles. Varying content formats is a great way to keep your site’s visitors engaged, and it’s also a great way to reach more people—some people don’t like reading,

B2B Content Marketing Build Authority

B2B Content Marketing Build Authority

  B2B companies face unique challenges when creating content. In addition to reaching specific audiences, content must be relevant, of high quality, and accurately reflect a brand’s voice. According to CMI’s 2014 Benchmark study, successful B2B companies tailor content to display relevant information, such as industry trends and thought leadership,

Make Your Integrated Marketing Solutions Count

Make Your Integrated Marketing Solutions Count

  It may feel like search engines are constantly changing the rules on what is acceptable for link building and keywords. What seems to be here to stay, though, is the use of content marketing including blogging as part of an integrated marketing solution, and sharing your content with the

Incorrect links on the example of Expedia’s

Incorrect links on the example of Expedia’s

  It has not been a good past couple of weeks for Expedia. Unfortunately for the travel company, it depends on a steady flow of web traffic. Last week, though, Expedia’s rankings on Google dropped 25 percent, which, as a direct result, lowered their web traffic by about 20 percent—the

How Business Blogging Attracts Traffic and Leads

How Business Blogging Attracts Traffic and Leads

  While most people think of a blog as an outlet for personal opinions and expression, businesses can benefit greatly from blogging.  In fact, according to HubSpot, businesses that blog attract 55 percent more traffic to their websites than those who don’t. Need another reason? The same study by HubSpot

How to Get More People to Watch Your Videos

How to Get More People to Watch Your Videos

Embedding video onto your website can increase the amount of time visitors spend there, but too often, videos miss the mark and not enough people watch them. When used effectively on landing pages, internet marketing videos can increase conversion rates significantly. So what are some things you should be doing

Marketing Benefits of Web Video

Marketing Benefits of Web Video

Just a few years ago, online marketing videos seemed like little more than a perk for businesses large and small—an unnecessary expense that could make your site look high-tech, but not something that generated much return on investment. To say that times have changed would be a serious understatement. Video

What is Inbound Marketing?

What is Inbound Marketing?

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead

5 Ways to Optimize Online Marketing

5 Ways to Optimize Online Marketing

  In today’s Internet age, being a small business owner, operator or employee is often synonymous with being an online marketing expert. It’s simply not enough to have a decent website anymore; you now have to think about how everything associated with your company’s online presence (social media, blog posts,

    Rachel Souter
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