Amazon PPC is one of the most efficient ways of reaching potential customers. Amazon, the largest online marketplace, has a massive audience and provides several ways to aid your advertising efforts on the platform.
Our team of Amazon Pay-Per-Click experts is here to guide you through the process. With Amazon PPC, you can gain access to a wide pool of potential customers and generate ROI effectively. As the most popular advertising platform behind only Google and Facebook, it’s crucial that all businesses utilize the resources Amazon provides.
What is Amazon PPC?
Amazon PPC is Amazon’s Pay-Per-Click service. Businesses have access to Amazon’s ad portal, where they can choose their preferred targeted ad. With Amazon PPC services, businesses using these ads will only pay once a user clicks on their ad.
Amazon PPC is great for getting your product in the eyes of potential customers, as well as spreading brand awareness. There are a variety of ad formats available such as sponsored products, sponsored brands, and even dedicated Amazon stores to house all your products.
How Does Amazon PPC Work?
Amazon PPC is a complex process, which is why we recommend seeking professional assistance. In general, when a customer searches for a product on Amazon, their ad system will pull together all relevant ads that utilize that search term. The ads that appear will be the ads with the highest bid.
What’s unique about Amazon PPC is that the winning ad will pay the bid of the second-highest bidder, making it attractive to a variety of businesses. This method is called second-price auction.
What Does Amazon PPC Cost?
The cost of Amazon PPC depends on the term searched. Certain search terms will require a higher bid than others. The cost of a bid will depend on the industry, the product, and a variety of other factors. Speaking in general terms, the average bid price is approximately $0.77.
What Ads Can Be Used On Amazon?
Amazon provides opportunities for a variety of different ad formats. Here are a few of the most commonly used ad formats:
Amazon Sponsored Product Ads
These are the advertisements that most users are familiar with on Amazon. Sponsored product advertisements appear within the product feed that results from a search query. These ads will appear on the first page of the search result, therefore, increasing visibility. These ads are on a cost-per-click basis, so you will pay what you bid.
Amazon sponsored product ads are available for vendors, professional sellers, book vendors, Kindle Direct Publishing authors, and agencies.
Amazon Buy Box
The Amazon Buy Box is the box next to the product listings on the right-hand side. It includes information such as the shipping info, price, seller info, and the “Add to Cart” button. This box is important because it ensures the product is a reliable buy, pushing customers to make the purchase ASAP. Amazon encourages customers to buy from the Buy Box, assuring that the seller is trusted and highly rated.
Winning the Amazon Buy Box position is not as simple as getting the highest bid. The OneIMS experts are here to help you achieve that coveted position.
Amazon Product Display Ads
Amazon product display ads help you reach customers on and off the Amazon marketplace. These ads appear in a variety of formats across the Amazon website, the Amazon app, Amazon devices, and on websites and apps that are not owned by Amazon.
When a potential customer clicks on your display ad, it will take them to a designated page. Whether that page is a product page, a custom Amazon store, or a landing page, is up to you. This allows you to reach your ideal audience and promote products efficiently. Businesses selling products on Amazon as well as businesses selling products elsewhere have access to Amazon product display ads.
These ads are cost-per-thousand-impressions (CPM), meaning their prices vary depending on which format is bought and where the ad will be placed.
Amazon Video Ads
Amazon video ads allow you to launch targeted video campaigns that showcase your brand, products, and more. These videos will allow you to communicate your brand story in a safe environment.
Any business can buy Amazon video ads. If you are a Self-service Amazon DSP user, you will be able to manage your own spending and campaigns. An advertiser seeking managed services from Amazon ad consultants will be required to spend a minimum of $35,000.
Amazon Sponsored Brand Management
Amazon sponsored brands are one of the best strategies for promoting brand awareness. These ads feature a custom headline, three of your products, and your brand logo when a customer searches for a keyword you have bid on. When a customer clicks on your brand logo, they will be redirected to your Amazon store or custom landing page. If they click on a product, they will be taken to a product page.
Since these advertisements are CPC, you will pay only when a customer clicks on your ads. You will bid on keywords to target, and your ad will display once you bid for a search term. To be eligible for Amazon sponsored brand management, an advertiser must be enrolled in the Amazon Brand Registry, or be a vendor, book vendor, or agency.
How Do I Get Started with an Amazon PPC Campaign?
Getting started with an Amazon PPC campaign is complicated, but if the right steps are followed, it is very possible for businesses of any kind.
Start by choosing the right products to advertise. Choose your best selling products that appeal to a wide customer base. Then complete keyword research on these products. Find keywords that are well within your budget and are realistic for your product to rank for. Next, upload these keywords to your Amazon Advertising account.
You’ll need to target the right audience. Therefore, it’s crucial to research who your ideal audience is. Whose needs does your product satisfy? Make sure you are targeting this audience with your campaign strategy.
The last components of an Amazon PPC campaign are keyword bidding and building ads. Bid on the keywords relevant to your products and brand. Make sure to submit competitive and realistic bids. Use your keyword research to support your budding strategy. Finally, you will craft your ads. Write your ads incorporating keywords you intend to target in your bid. Make the copy informative and enticing, and any graphics should be clean and promote brand awareness.
An Amazon PPC management company will assist you in keyword research, keywords bidding, ad copy, and more.
Why Choose OneIMS As Your Amazon PPC Partner
OneIMS is your source for comprehensive Amazon PPC solutions. Our team of Amazon PPC experts will help guide you through the entire process, from target audience analysis and keyword research to keyword bidding and ad copy optimization.
We provide modified bidding strategies to optimize each ad for optimal performance. Our strategy begins with current campaign audits, so we can utilize ongoing opportunities. If you have not used Amazon PPC in the past, we will discover KPIs to test and optimize ad strategies to find the perfect formula for your brand.
Our extensive keyword research efforts help you decide what keywords are crucial to bid on and how to optimize these in ad copy. Once your budget is complete, we will monitor ongoing campaigns to modify any underperforming bidding strategy.
All OneIMS clients benefit from a well-rounded strategy. Our team works closely with you to develop a strategy that meets your needs as well as produce real-time ROI. We work around the clock to deliver you the result your business deserves.
For information on how OneIMS, a leading Amazon PPC management company, can help your business, reach out to us today!