Alaska SEO Company
The internet is a powerful tool that can help by bringing in more customers for your business. Every day, plenty of people are using search engines to find information that is relevant to their daily lives. OneIMS is an SEO agency in Alaska here to help your business by driving more traffic to your website. Utilize our skill set and knowledge that we have managed to accumulate over the years to make your advertising dollars work for you! We have been helping several small and medium size business owners in the state for at least a decade. Our services will enable the potential customers to discover your business online – rather than the competition.
All those who own and manage their own business ventures hardly have any time to concentrate on the principles of search engine marketing. Even if they find the time, their lack of skills will act as a hindrance. Professional digital marketing experts have already saturated the marketplace with their services. An average person with little to no knowledge about SEO cannot compete with these professionals. Ever wondered why the information about your competitors always pops up in the search results? With our help, you can beat them in their own game and get their customers coming to your doorstep.
In the following sections, you will get a brief insight into our activities and how availing our services could end up benefiting your company a lot.
Affordable and Effective Web Presence with Our Website Design and Development Services
Building an online presence for your business starts with effective website design and development services from our end. Our team will review the current website you have for your business. We will go through every single web page of this site while looking at its architecture. When we review or audit your website, it is easy for us to find coding errors or other similar issues. Coding issues can make a website lag and load up slowly in various devices. The loading speed of a site plays some role in determining its position in the search engine results page aka the SERP.
We will record and report all our findings with your team. The next step is website design. Ideally, you need to update the website every year. Search engines are pushing out algorithm changes every couple of months and thus a year can make a lot of difference in this niche. After looking at the website’s existing design, we will implement certain changes so that it contains all the elements people look out for during these times. SEO is a dynamic paradigm because the user interests of people always keeps on changing with the passage of time.
A couple of years back, when people did not have access to smartphones like they have today, mobility was an unimportant aspect of search engine optimization. Today, the scenario has changed a lot and webmasters need to design and implement technologies that will readily render websites in mobile platforms without any additional issues. Website development services are crucial if you would like to make major changes to your site. For instance, if you wish to integrate a real-time chat platform to the site, our website development team can help. Our hand-coded website development process enables us to make responsive websites and web-based applications for your business.
How Does Keyword Research Serve as The Foundation Of SEO?
Most of the traffic coming to your business site must be via the popular search engines like Google or Bing. When someone enters a search query into the search bar, the search engine provides them with a list of results that its algorithm thinks best matches the query. This is an extremely simplistic explanation of how search engines work. Keyword research is all about finding these exact key terms used by your target customers on the search engines. As expected, some of these keywords are slightly competitive when compared to the rest. Getting your website ranked for these competitive keywords will work out in a lucrative manner.
There are precise differences between the best web traffic and the most web traffic. Keyword research allows us to focus exclusively upon the best web traffic suited for your website. The traffic coming to your website must fulfil the call of action integrated into it. If the traffic does not translate into measurable profits, keyword research can help. Identifying the niche of your business is a key and essential step. Google’s Keyword Planner Tool is an excellent companion to get a rough list of keywords that can probably help your business website ranked higher in the results page.
Once we have this list, the next step is to refine the list and select specific terms and phrases that will prove to be instrumental in popularizing your site online. Our studies indicate that young website fare well when optimized with long-tailed keywords. For instance, ‘auto repair’ is a generic term with many other websites competing for it. However, it is easier to use phrases like ‘DIY car cleaning and detailing’ or ‘how to replace an air filter’ to bring a website to the top.
Fueling Your Brand with Content Marketing Services
The online success of your website is dependent most of the time on its content. Google pays attention to websites with original and fresh content added to it regularly. All those websites that ignore content marketing strategies might never even pop up in the search results page. This can in fact explain why we pay wholesome attention to content marketing and management on behalf of our clients. Every time we publish content, Google’s bots come and index the same. This simple process ensures that your website gets its own unique spot in the search results.
We have our own team of dedicated and hardworking writers who can fulfil all the content marketing requirements of your business. They will create articles only after thoroughly researching your industry. At times, they might even have to conduct interviews to get the desired information. The articles written by these specialists will always reflect the tone, voice, and personality of your business. Getting your brand message out to the rest of the online community is easy when you have such a team working on this project.
Content is present everywhere online. In fact, content is the backbone of the world wide web. High quality content can help your business in more ways than you can imagine. For instance, our marketing specialists will reach out to the other sites and talk about guest posting. Guest posting on their sites, with an inbound link to your site is the basis of link building. The more articles we can get on highly authoritative websites, the better it is going to work out. Content marketing has its own role in social media marketing too.
Our content creators can come up with informative content in an entertaining manner. People react to such content and it will not take much time to get the word out. Marketing informative content like this will help your business venture to stand out from the rest of the group. In time, you will understand that the success of the marketing campaign is to some extent dependent upon content. Our writers know the ins and outs of putting your website in a good position. The compelling content created by them will play an important role in converting web traffic to long-term customers.
Adding Value to Your Business with Conversion Optimization
Just because too many people have started visiting your website does not necessarily imply that the site is working out as intended. You need to focus on all those who are willing to follow through with the call to action (CTA). The call to action incorporated into your website can be something as simple as making people fill out a lead form or making them sign up for a newsletter. As a small business owner, your CTA will be to entice the people so that they get interested in your products and services. In other terms, conversion rate optimization (CRO) is all about decreasing the bounce rate (the rate at which people load up your website and close it within a couple of seconds).
If you find that your website gets a decent amount of web traffic, but hardly anyone shows any interest in your CTA, perhaps it is time to get us involved. We will start by analyzing the user behavior soon after loading up your website. Yes, we have access to all those tools that will allow us to study your web traffic and find out the exact reasons why they are not fulfilling the call to action. These tools allow us to find out the biggest factors that are helping your business to lose conversion opportunities. It is vital to monitor the rate of conversion at least monthly. Keeping track of it allows us to understand the CRO strategies that worked and the ones that did not produce any viable results.
At times, the call to action might not be happening because of website design or development issues. For instance, if you run an ecommerce website and if the shoppers are running into some error message when they try in add in products or services to the shopping cart, it can end up affecting the conversions. We watch out for issues such as this when our team audits your site for CRO.
Building an Audience and Engaging with Your Followers Via Social Media Marketing
Many business owners do not know that social media websites are the most valued platforms for building communities while engaging with the existing and potential customers. Billions of people are logging into these websites every day and now they have all these mobile apps to keep in touch with their friends and family. As a thumb rule, people come to these sites to have a good time. This simple aspect in turn implies that we need to provide information to the masses in an entertaining manner. OneIMS can manage, grow, and even optimize your social media marketing campaigns so that you can focus on the other important aspects of running a full-time business.
Social media marketing might appear like a simple ‘set it and forget it’ especially to the uninitiated. There are precise reasons that could in fact explain why social media marketing specialists are widely in demand during these times. Plenty of readers might think that marketing in these platforms is all about acting on assumptions and gut feelings. However, we believe that it is important to market your business not on instincts, but only through observable metrics. Social media literally fills the gap that has long existed between business owners and their customers. You need to be always present in these sites to deliver the right kind of content at the correct time to the perfect audience.
Your existing and potential customers might crave for information and interaction; social media is the best channel ever introduced to fulfil all these longings. Your business must have a noticeable presence in the popular social media websites like Facebook, Twitter, Instagram, LinkedIn, Pinterest and even Google+ (yes, it still exists). We will start by creating a Facebook Page for your business. This popular social media site will make your business much more discoverable. It is also an ideal hub to get in touch with your audience. Our team will also help to create Facebook Ads while coming up with great content to get more exposure for your firm.
Similarly, we will take hold on your company’s Twitter profile to reach out straight to all those who are interested in your products and services. Instagram is popular for highlight your business services and other offers in a visually pleasing manner. Did you know that LinkedIn is an effective platform with the help of which we can share content with the others? Several of our young companies found Pinterest marketing to be quite effective. We must also never underestimate the community presence and SEO status imparted by Google+. We will optimize all your social media campaigns so that you will end up making a lot of money!
Getting Tons of New Customers with Paid Search Advertising
When launched, managed, and optimized by OneIMS professionals who are Google AdWords certified pay per click campaigns can turn out as an excellent way to generate more customers for your business. Yet, many business owners do not pay ample attention to this form of internet advertising mechanism. Experience is a key factor that separates the doers from the talkers in this industry. Just like Google AdWords, Bing Ads are also an effective platform to grow your reach and send the right messages to all those who are presently searching for your products and services.
Our team will work on constantly monitoring the campaign while making suitable changes so that you will always end up getting the best returns on your hard-earned investment. If you are not getting the utmost value from the AdWords campaigns right now, we can help. Our PPC ads will appear right on the search engine results page so that people who are genuinely interested in your offers might convert. The basis of every successful PPC campaign is keyword research. Our experienced PPC consultants will always focus on the keywords that bring quality leads and will also provide the best ROI. Likewise, it is possible to fine-tune the campaign by optimizing the landing pages, using the appropriate text on the ads and by tracking the ad performance at definite intervals.
Why Should You Choose Us?
OneIMS is an experienced online marketing company in Alaska and we have been serving clients from different industries with their digital marketing projects for at least a decade. Our records of accomplishment speak for itself. All our marketing principles follow certain predefined targets and objectives. We are in this business to help you grow your company and generate more profits utilizing the power of search engine optimization. We start by slowly building awareness about your business and looking into the ways to drive more web traffic to your website.
In the process, we will also deploy strategies that you can use to connect with your customers. Check out our client testimonials and success stories. We cater to small, medium, and large size business organizations. We consider the budgetary constraints while working with our clients. At the same time, we do not like to trap our clients with long-term contracts; we like keeping our services affordable to a wide variety of entrepreneurs. Clients love us because we deliver the promised results. At this point, we would like to mention that instant success is not possible in this domain.
We need to wait at least a couple of weeks to see the results of our work. Rather than using a common marketing strategy for every client, we create customized target approach plans. Our strategy and marketing plan will work out only for your business! Talk with our strategist today.