Customer acquisition cost or CAC is a crucial business metric for determining the resources needed to attract new customers, and how that…
Both demand generation and lead generation are critical aspects of B2B marketing. But while most businesses are mainly concerned with…
Do you believe that social media won’t benefit your B2B company? While it’s true many B2C companies may come to…
What if you could get into the minds of your customer? You would not only be able to understand what…
According to a 2019 study by Statista, the number of global email users amounted to 3.9 billion. It is set…
Have you ever noticed how people using Apple products tend to keep using them? This is what branding is all…
There comes a point in every company’s journey where growth is not sustainable if marketing efforts are done manually. Is…
Simply put, marketing automation is an umbrella term that covers all kinds of software, platforms, or solutions that enable automating…
Growth is critical to a company’s success. In fact, CEOs and senior business executives rank growth as their most important…
The recent pandemic has caused much disruption to businesses. The focus now has almost completely shifted to online. Businesses from…
Attending trade shows and reaching prospects through one-on-one emails are two well-known strategies for acquiring leads. But in an industry…