Leads and prospects are two popular terms that you’ll often hear in marketing and sales, but their definitions can vary. While many businesses have their own definitions for these terms, CRMs and marketing automation systems often offer different ones, making things more confusing.
In the B2B world, making a sale depends almost entirely on the relationships you build. If you’re unable to sustain a strong relationship with the right influencers within a company, your chances of landing a new client can be slim. However, connecting with these decision makers in the first place
Marketing is one of the most important responsibilities involved in running a successful business. If you’re not promoting your products or services appropriately, you won’t be able to bring in new customers and clients. Unfortunately, a full-fledged marketing department is often much too costly for small-to-medium sized businesses to keep
Traditional selling used to mean collecting names and sending out a strong pitch. When customers weren’t able to research their options as easily as they can today, this was enough to convince them to buy. However, now that just about every company is putting content online, our customers know what
The strength of your B2B marketing strategy depends on how well you connect with your buyer. In order to convert your B2B lead into a customer, you need to know exactly who is in control. However, in the B2B world, finding out this information can be a challenge. Decision-makers’ positions can vary from
There has been a lot said recently about Inbound vs. Outbound sales and marketing, especially when it comes to B2B marketing. SEO is dead, cold calling is dead, account-based sales is the way to go, and account-based sales is the answer. It can become difficult to cut through the noise
This article originally appeared in Forbes. Read the original here.
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